Vietnam Gaming Market Panorama | Maxon Pugovsky

I had the respect of presenting the Vietnamese gaming market to a world viewers at Tenjin ROI 101 podcast. Thanks to Roman Garbar for the dialog and this chance 🎙️
 
Listen to our 45-minute dialog:
 
📱We mentioned how Vietnam turned a world cell gamedev powerhouse, with 5B downloads globally in 2025, second solely to Chinese publishers. We additionally mentioned the present challenges and avenues for development for cell sport corporations in Vietnam, and which different gamedev sectors are booming.
 
🎮At 35:15 we touched on a subject which no person is speaking about: publishing IAP-based video games in Vietnam. The nation has very strict licensing guidelines for video games with microtransactions, just like China. Just final yr, greater than 1000 video games have been faraway from app shops in Vietnam for non-compliance.
 
The home market, estimated at $825 million in 2025, is considerably underestimated by Western publishers. When Western cell corporations consider whether or not they need to trouble with co-publishing video games in Vietnam, they have a look at their historic gross sales and resolve to not have interaction.
 
However, simply 15% of IAP funds in Vietnam are going by the Apple App Store and Google Play. 85% of IAPs are processed by way of native D2C cost options. Therefore, Western publishers assess the market alternative primarily based on simply 15% of the potential income💰
 
Hear extra about this and different Vietnamese gamedev matters within the podcast.
 
I additionally shared hyperlinks within the podcast present notes to analysis and whitepapers about VN market. Check ’em out to realize a deeper understanding of the Vietnamese gaming panorama: