Barry Jenkins Directs Younger Stars for Prada Fall/Winter Marketing campaign

“The simple, the honest and human, as antidote to the complexity of life.”

That’s how Prada describes the vibe of a brand new marketing campaign for the luxurious home’s fall/winter 2026 assortment, one full of stars in entrance of the digital camera and an Oscar winner behind it. Prada tapped Barry Jenkins to direct the marketing campaign, which options choices from the lads’s and ladies’s collections designed by inventive administrators Miuccia Prada and Raf Simons and worn by model ambassadors Kelvin Harrison Jr., Hunter Schafer, Troye Sivan and Chen Haoyu.

Captured in nonetheless and movement pictures, the actors are seen in “scenes from life” as Jenkins reframes moments of “domestic intimacy” and “normalcy.” Think Harrison in entrance of a mirror or Schafer slipping on sneakers whereas dashing to get out of the home and people easy moments change into extra profound — and trendy — as the garments (or luggage or sneakers) change into a personality within the story. Ferdinando Verderi serves because the marketing campaign’s inventive director.

Jenkins involves the venture after having most not too long ago directed the Disney blockbuster Mufasa: The Lion King. He received an Oscar for Moonlight, a greatest image winner, and has additionally directed The Underground Railroad, If Beale Street Could Talk and an episode of Dear White People.

The exhibiting marks the most recent Prada second for its roster of name ambassadors, a few of whom have been with the home for years like Schafer, who most not too long ago starred within the ultimate season of Euphoria. She subsequent stars in Blade Runner 2099. “I would define Prada as an intersection. I feel like Prada represents the collision of multiple avatars. Prada is simultaneously youthful, and classic. Loud and conservative. Femme and masc. Hard and soft, etc., etc.,” Schafer mentioned upon joining the house in 2021. “All the best combos.”

The marketing campaign marked a reunion for Jenkins and Harrison after having beforehand labored collectively on Mufasa. He subsequent stars in Alpha Gang and The Hunger Games: Sunrise on the Reaping. “Prada’s elegance is based in craftsmanship,” Harrison previously said in regards to the style home. “They value people who don’t align with the status quo, who embrace difference, artists who challenge their industry. That mirrors their brand.”

Sivan most not too long ago launched his album Something to Give Each Other in 2023, and he shared a tour with Charli XCX. Chen, a Chinese singer and actress, has been seen in such initiatives as The Heart, A Journey to Love, Be My Friend, Begin Again, Home Coming, A Writer’s Odyssey 2, Summer of Meizhou and the truth competitors Ride the Wind, which she received.