One of the most important gaming channels on YouTube may not personal his channel. How? Four associates constructed a fictional world collectively. Each of them voiced a special character. It grew into one of many… | Tyler Chou 🔜 Open Sauce

One of the most important gaming channels on YouTube may not personal his channel. How?

Four associates constructed a fictional world collectively.

Each of them voiced a special character. It grew into one of many greatest franchises in its class. Millions of views a video. Their personal lore, their very own characters, their very own viewers.

Then they signed a distribution take care of a significant companion.

And that’s after they referred to as me.

Here is what I discovered.

There was no holding firm for the world. No partnership settlement between the 4 of them. No IP project from anybody to something.

Two of the voice actors had signed correct paperwork as a result of they had been employed professionally. The relaxation had been associates who had agreed informally and by no means signed a factor.

So legally, not one of the 4 individuals who constructed the franchise really owned the franchise.

If considered one of them walked away tomorrow, there was no doc explaining how the IP acquired divided. If a streamer needed to license the world, there was no entity to license it from. If a purchaser needed to amass it, there was nothing to amass.

What existed was 4 parallel YouTube companies, one signed distribution deal, and a fan base that believed it was all one factor.

Before you snort, that is the rule, not the exception.

Most creators have by no means considered themselves as IP house owners. They consider themselves as creators. They make a factor, they put up it, the platform pays them. Nobody ever stops to ask the query a purchaser asks first.

What, particularly, in authorized phrases, is the asset?

And it goes additional than the founders. Your editors. Your animators. Your thumbnail designers. Everyone who has ever touched your content material.

If they’re contractors they usually by no means signed a piece for rent settlement assigning the IP to you, then you don’t personal these movies. The editor does. The animator does.

I’ve opened loads of contractor information over time. Most of the time I discover nothing. Venmo receipts and a handshake.

The repair is straightforward settlement that each contractor indicators earlier than they begin. Anything you make for me, I personal.

Here is how that story ended.

Once they noticed what was really lacking, they requested me to construct the entire thing. The holding firm. The emblems. The partnership settlement. The chain of title cleanup throughout each asset they’d ever made.

Not as a result of they’re promoting tomorrow. Because they wish to be prepared in two or three years, and that work takes two or three years.

I’m doing precisely this proper now with among the greatest channels on YouTube.

That is Pillar 1 of the Creator Exit Framework. IP possession.

Can you show on paper that you just personal all the pieces you promote?

If you can not, you would not have a enterprise. You have a hope.

Day 3 of 45.

Comment PILLARS and I’ll ship you all 5.