Bad Bunny’s free digicam can fetch as much as 100 euros on the second-hand market

Given away free to followers as they entered Bad Bunny’s live shows, a small disposable digicam has develop into the gadget of the summer time. According to knowledge launched by Wallapop, searches for the merchandise elevated by 180% in the course of the newest dates of the Puerto Rican singer’s tour, whereas some second-hand listings have reached costs of as much as €100. The distinction is placing: an object conceived as a free memento for followers is sort of immediately remodeled right into a collectible and a standing image tied to the occasion.
The digicam is way from an remoted case. A complete constellation of tour-related objects has adopted the identical trajectory, exhibiting how pleasure across the occasion shortly spills over into resale marketplaces. Official merchandise has seen comparable demand, with Bad Bunny-inspired T-shirts up 120%, caps 87%, bandanas 82%, and bracelets 76%. More ornamental objects, together with prints and tote baggage, have additionally discovered a spot on this small parallel financial system. The artist’s discography has skilled the same surge: the vinyl version of DeBÍ TiRAR MáS FOToS is up 96%, adopted by Un Verano Sin Ti (+89%) and YHLQMDLG (+70%).

Behind these numbers lies a development that Domus has already noticed elsewhere, and which has a particular title: scalping. A time period born on the planet of ticketing—live shows, sports activities occasions—that lately has migrated into seemingly distant fields, from design to truthful objects and, certainly, music merchandising.

During Design Week 2026, for instance, free devices distributed at occasions appeared nearly instantly on platforms resembling Vinted, listed at inflated costs and with artificially restricted availability. It is a type of FOMO skilled at a distance: the resale market permits folks to take part in an more and more unique occasion, even when they have been by no means there. Ownership of the item turns into a marker of recognition and belonging. The Bad Bunny case follows the identical logic. Those who did not safe a memento from the tour—or by no means attended the live performance in any respect—flip to on-line marketplaces to accumulate a tangible fragment of the expertise.

Nor is that this phenomenon restricted to live shows. At the current Milano Cortina 2026 Winter Olympics, pins, plush mascots, and even volunteers’ uniforms shortly turned collectors’ objects, resold on-line for appreciable sums.
The surge in searches—up 143% for all Bad Bunny-related objects on the second-hand market—is one other signal of a broader shift in the best way audiences have interaction with popular culture. Increasingly, occasions live on by the objects they produce, whereas second-hand platforms develop into the house the place the expertise lives on, turning a easy giveaway right into a extremely fascinating object lengthy after the live performance has ended.