No extra Marmite hen? Iconic umami unfold vanishes from Singapore grocery store cabinets, Way of life Information

SINGAPORE — Marmite: You both find it irresistible otherwise you hate it. And for individuals who find it irresistible, disappointment is on the menu.

Shoppers throughout Singapore are being met with empty cabinets as Marmite, the enduring yeast extract unfold recognized for its fierce umami flavour, quietly vanished from main supermarkets islandwide.

Checks performed by The Straits Times on July 24 discovered that the savoury condiment is out of inventory throughout the nation’s main grocery chains, together with FairPrice, Sheng Siong, Cold Storage and Giant.

Representatives from Sheng Siong and Giant confirmed to ST that the unfold is at present unavailable, with Cold Storage stating that the product was discontinued by the provider about three months in the past.

Meanwhile, FairPrice mentioned it’s engaged on diversifying its sources “to bring in alternative overseas stocks”.

Posts on social media counsel that Unilever Asia – the regional distributor that carries Marmite in Singapore — has discontinued the product right here.

A submit on Facebook on July 16 confirmed a screenshot of a discover which mentioned Unilever Asia delisted the unfold from its portfolio ranging from April 1.

The discover cited “continued service challenges from the sourcing unit due to tight capacity caused by unexpected long-term major production line down”.

This impacts Marmite’s 100g, 200g and 410g pack sizes, mentioned the discover.

Another submit on Meta’s Threads on July 22 contained a screenshot of what regarded like a reply from Unilever Singapore to a buyer saying that “we no longer carry the Marmite brand in Singapore”.

In the reply, the corporate mentioned “products are deleted where insufficient consumer sales and limited retail distribution occur”. It added that as a product’s gross sales decline, “the competition to remain on limited supermarket shelf space becomes extreme”.

ST has contacted Unilever for extra data.

According to Reuters, between late 2025 and early 2026, Unilever thought-about promoting historic British manufacturers together with Marmite and Bovril — the same however thinner beef extract paste — to simplify the corporate’s portfolio.

Marmite was as soon as a standard sight in Singapore supermarkets.

But workers at one FairPrice outlet mentioned the product has been lacking from its stock for a number of months. Employees at a Sheng Siong retailer mentioned that that they had not obtained shipments of both Marmite or Bovril lately.

At CS Fresh in Plaza Singapura, value tags for Marmite stay, however no merchandise are in sight. Even Mustafa Centre, recognized for its huge and diversified stock, now not has any jars in inventory.

In Singapore, Marmite is commonly loved as a conventional British-style toast unfold, however has additionally been uniquely built-in into native delicacies.

Many Chinese zi char stalls function the model in in style dishes corresponding to Marmite hen and Marmite pork ribs.

Some locals even stir in a small quantity of Marmite into plain rice porridge so as to add a wealthy umami flavour.

Some followers are upset concerning the absence of Marmite at grocery store cabinets.

“There goes my childhood, stirring a spoonful of Marmite into hot water and just drinking it. I used to do that for my kid as well,” mentioned a 54-year-old girl who wished to be recognized solely as Sin.

Britain-imported Marmite can nonetheless be discovered by way of on-line sellers, although provides are quickly dwindling and costs have surged.

On Shopee, most listings are out of inventory as at July 24, although some sellers are providing the tiny 8g packs of Marmite for $4.50 a portion — a steep hike in contrast with FairPrice’s now sold-out 200g jar, which beforehand retailed at $7.08.

Over on RedMart, Lazada’s on-line grocery arm, the identical 200g jar is being bought at $24.

However, there stays a glimmer of hope for followers.

According to the Threads submit, Unilever Singapore mentioned to the shopper: “(We) heard your concern about your interest with Marmite and don’t worry, hopefully we might still consider bringing it back in the future.”

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This article was first revealed in The Straits Times. Permission required for copy.