Rebel Hotel Company has assumed administration of three way of life motels: Circa 39 Miami Beach, Hotel La Jolla in San Diego and Coachman Lake Tahoe in California.
“These portfolio additions represent the exact type of distinct hospitality experiences that define what it means to be a Rebel Hotel Company hotel,” stated Brian Sparacino, president/CEO, Rebel Hotel Company. “Each property has a tremendous track record for excellent guest experience, while showing potential to elevate operations and strengthen market position as well.”
Circa 39 Miami Beach is making ready for its subsequent chapter as a luxurious, soft-branded resort inside IHG’s Vignette Collection. A complete repositioning, together with a reimagining of the resort’s bodily product and total market positioning, is scheduled to start within the third quarter.
Following the transition of Hotel La Jolla to Rebel administration, the corporate is targeted on enhancing the property’s meals and beverage program and elevating the general visitor expertise to align with the resort’s way of life positioning and repair requirements.
With Coachman Lake Tahoe, Rebel will leverage its experience in way of life hospitality to introduce enhanced programming, curated activations and elevated visitor companies.