This is Our First Have a look at Google’s AirTag Competitor

While new Pixels and Pixel Watches are sure to be the main target of Google’s upcoming occasion on August 12, the corporate may need one different new product in retailer: an AirTag-style Bluetooth tracker. Google hasn’t formally teased the product, however 9to5Google has acquired a picture of what’s anticipated to be known as the “Pixel Tag” and located a number of on-line listings that reference the tracker.

The Pixel Tag options an rectangular, virtually bean-like physique with a outstanding Google “G” on the entrance and what seems like a cutout for a small speaker—possible so the tag can chime when you’re searching for no matter object it’s connected to. It’s onerous to get a way for the general dimension of the Pixel Tag, but when it’s something like Apple’s AirTag 2 and Samsung’s Galaxy SensibleTag, the tracker must be sufficiently small to slide into a wide range of tags, straps, and different equipment to make it simpler to connect to no matter you’re making an attempt to not lose.

Google’s first ‘Pixel Tag’ leaks!

Images and listings reveal the “Pixel Tag” in “Fog Light”. It contains a distinctive form, a built-in speaker, and works with Google’s Find My Device community.

Image: 9to5Google#PixelTag #Android #GooglePixel pic.twitter.com/45rIt62z3o

— Pixel News Hub (@PixelNewsHub) July 31, 2026

Details on the gadget’s battery and different specs are unknown, so it’s onerous to say whether or not it should help Ultra-Wideband “precision finding” options like Apple’s AirTag. What we do know, based mostly on listings that 9to5Google has discovered, is that the tracker will possible be known as the Google Pixel Tag and that it’s going to not less than are available one mild grey “Fog Light” coloration.

“Never waste time searching for your keys, wallet, or luggage again,” a translated listing says. “The Google Pixel Tag is a compact, lightweight, and durable smart tracker that attaches discreetly to your most important items. Using Google’s extensive and secure ‘Find My Device’ network, you can always check the exact location of your belongings via your smartphone.”

Google has supplied a approach to discover misplaced telephones since 2013 through its Android Device Network however didn’t allow that community of units to find other things till 2024. So far, Google’s rebranded Find Hub has labored with Android telephones, tablets, smartwatches, and third-party trackers from corporations like Chipolo, however it hasn’t included a Google-branded tracker.

There have been causes for the corporate to be cautious up till this level. Issues with simply hideable trackers abound, particularly due to the methods they’ve enabled stalking up to now. Google and Apple applied a new industry standard for Bluetooth trackers in 2024 that made it simpler to seek out and establish hidden trackers throughout Android and iOS, however it’s nonetheless attainable for decided folks to misuse Bluetooth trackers, particularly if they’ve entry to fashions created earlier than Google and Apple’s partnership. Whether Google’s tracker does extra to enhance safety is one thing we’ll possible discover out August 12.