From Viral Toy Craze to Lifestyle Brand: Earthbound Brands to Expand Mystery Squishy Dumplings by RMS

From Viral Toy Craze to Lifestyle Brand: Earthbound Brands to Expand Mystery Squishy Dumplings by RMS

The squishy sensation that took social media by storm enters its subsequent chapter by way of a world life-style and character licensing program.

Earthbound Brands, a number one world licensing, product design and artistic company, has been named the unique licensing company for RMS’ Mystery Squishy Dumplings, one of many world’s fastest-growing collectible manufacturers.

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The Original Viral Mystery Squishy Dumplings by RMS

Fueled by billions of social media views, viral unboxing movies, limited-edition drops and a rising solid of collectible characters, Mystery Squishy Dumplings has change into a world phenomenon with greater than 40 million models offered worldwide.

Now, Earthbound Brands will lead the enlargement of Mystery Squishy Dumplings into new product classes spanning toys and video games, attire, equipment, house, meals and extra, constructing an evergreen licensing program designed to develop alongside the model’s increasing world of characters and content material. In addition to shopper merchandise, Earthbound will drive licensing alternatives throughout leisure, publishing, and different strategic model extensions.

“Few brands capture this level of consumer excitement as quickly as Mystery Squishy Dumplings has,” mentioned Jeff Cohen, co-founder and CEO of Earthbound Brands. “The brand has built an incredibly passionate fanbase, and we’re excited to build on that momentum through new products that give fans even more ways to engage with the characters they love.”

Developed by RMS, a world toy firm with greater than 40 years of expertise creating enjoyable and progressive merchandise, Mystery Squishy Dumplings is offered at main retailers worldwide together with Five Below, Target, Walmart and Amazon.

“It’s been incredible to watch Mystery Squishy Dumplings transform from a viral hit into a brand with sustained global demand,” said Zack Farber, CEO of RMS International. “We’ve at all times believed the model had the potential to increase far past toys, and Earthbound Brands has the experience to assist us construct a strategic licensing program that can attain shoppers in solely new methods.”

As the Mystery Squishy Dumplings universe continues to develop, the partnership marks the following step within the model’s evolution from viral collectible to enduring franchise.

For licensing inquiries, attain out to Irwin Cohen at irwin@earthboundbrands.com.

About Earthbound Brands

Earthbound Brands is a frontrunner in licensing, product, and design companies. With greater than 25 years of experience, Earthbound Brands companions with high retailers and world-renowned manufacturers to increase their attain by way of strategic model extensions, progressive product design and improvement, and model id and artistic companies. By connecting iconic manufacturers with best-in-class companions, Earthbound Brands drives model development on a world scale. Learn extra at www.earthboundbrands.com.

About RMS

At RMS USA, we imagine in making the good youngsters’ toys. Period. From Arts & Crafts to STEM toys and plush pals, we provide one thing particular for each little one.

Find our big selection of toys throughout all main retailers.

press@hellobonfire.com

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