Raptor PR launches Early Gaming Growth platform to assist gaming startups navigate B2B communications

Raptor PR has launched Early Gaming Growth (EGG), a communications platform designed for gaming startups.

The “integrated communications, reputation, and growth-building platform” goals to assist early-stage firms as they construct credibility to builders, publishers, and buyers.

EGG additionally helps engagement with B2B media shops, in addition to trade creators and micro-influencers throughout completely different mediums together with Substack, YouTube, newsletters, and podcasts.

It additionally gives assist in producing content material for websites similar to LinkedIn, in addition to weblog content material “that demonstrates expertise and unpacks the industry challenges affecting [a company’s] audience.”

“The games industry media landscape has fragmented significantly over the past five years,” mentioned Raptor PR founder and CEO Rana Rahman.

“To attain and interact a various vary of technical stakeholders similar to sport builders, publishers, and buyers, a multi-channel technique is important.

“At the same time, we’re witnessing an explosion in content across all channels, with brands and people overcommunicating, making it difficult for many to reach their audiences with their messages. EGG is built on the central premise that success in B2B communications isn’t about purely capturing attention, but building trust and living in the memory economy of buyers throughout complex B2B sales cycles.”

PlaySafe ID CEO and co-founder Andrew Wailes added: “Early stage gaming tech is filled with sensible folks, a lot of whom fall down in the case of speaking about their companies in the correct manner. Founders usually want steerage to raised articulate their deep subject material experience, because it’s often apparent when a LinkedIn publish has had little or no founder enter.

“Long-term visibility and reputation are built over time, and it pays dividends to have the right team behind your brand. I’ve learned that the key is to stay consistent with communications over time, not just around major announcements or events.”