Boyd Named Director of Social Media for Women’s Hoops

FARMVILLE, Va. — Jana’ Boyd has been chosen as director of social media for Longwood ladies’s basketball, head coach Erika Lang-Montgomery introduced Monday.

Boyd joins the Lancers after serving as director of graphic design and pictures for Trigon Combat/Global Combat Collective in Charlotte, N.C., the place she led branding, pictures, social media and promotional efforts for skilled fight sports activities.

Before her most up-to-date position, Boyd spent almost seven years with the NCAA Division II Central Intercollegiate Athletic Association, advancing from strategic communications intern to assistant director of digital content material and artistic companies. Throughout her tenure, she produced pictures, video, graphic design and social media campaigns whereas serving to elevate the convention’s digital presence and fan engagement.

“We are excited to welcome Jana’ to our staff,” stated Lang-Montgomery. “She brings a tremendous amount of experience, creativity and talent to our program and her expertise in graphic design and creative content will be instrumental in elevating and strengthening the Longwood brand.”

During her time with the CIAA, Boyd helped generate greater than 4 million social media impressions throughout championship occasions and performed a key position in rising the convention’s digital viewers. She additionally managed social media technique, created multimedia content material throughout a number of platforms, coordinated group engagement initiatives and produced media releases for convention sports activities.

“Being a student-athlete played such a big role in my life, so joining Longwood women’s basketball feels like a full-circle moment,” Boyd stated. “I’m excited to combine my love for athletics and creativity to tell the stories of this program and create memories our student-athletes can look back on for years to come.”

Earlier in her profession, Boyd elevated the CIAA Sports Network’s social media following from roughly 9,000 to greater than 24,000 followers whereas serving as digital content material and artistic companies liaison, incomes a promotion to assistant director in 2022.

Boyd earned a bachelor’s diploma in graphic design from Elizabeth City State and is working towards finishing a Master of Business Administration with a focus in advertising from Charlotte.

A former standout collegiate bowler, Boyd was named CIAA Player of the Year, Elizabeth City State Female Athlete of the Year and group captain throughout her taking part in profession. She has remained energetic in each communications and bowling via organizations and management alternatives, together with the College Sports Communicators Diversity & Inclusion Committee, the NCAA Division II Women’s Bowling Regional Advisory Committee and the Women Leaders Rising Professional Award program.

As director of social media, Boyd will oversee the ladies’s basketball program’s inventive technique, together with pictures, videography, graphic design and social media initiatives whereas enhancing this system’s model and fascinating recruits, student-athletes, alumni and followers.