India’s Raymond Lifestyle eyes Europe for 25% of exports, cuts US dependence

By Praveen Paramasivam

CHENNAI, Aug 11 (Reuters) – Raymond Lifestyle expects Europe to account for roughly 1 / 4 of its exports in two years because the Indian attire maker expands within the area to scale back reliance on the United States amid shifting commerce insurance policies, CEO Satyaki Ghosh mentioned.

The plan comes as Indian garment exporters reassess their dependence on the U.S. market after tariff-related disruptions and place for increased demand following India’s commerce offers with Britain and Europe.

The United States is India’s largest textile and attire export market, accounting for simply over 1 / 4 of the nation’s whole exports.

Before U.S. President Donald Trump’s tariffs, the U.S. accounted for 65% of Raymond’s whole exports, in contrast with 17% for Europe. Ghosh expects the U.S. share to say no to 55%-60%, whereas Europe’s rises to twenty%-25% in two years.

“Europe will grow faster for us,” Ghosh advised Reuters, including Raymond’s current conferences with new prospects in Europe had been beginning to bear fruit and, along with the commerce offers, may present a “double boom” to the enterprise.

European inquiries have risen by double digits following the commerce deal bulletins, Ghosh mentioned, with about 30% changing into orders — particularly from the United Kingdom — and extra within the pipeline.

Raymond, which owns manufacturers comparable to Park Avenue and ColorPlus and counts shoppers together with JCPenney and Charles Tyrwhitt, has already added recent prospects in Poland, Germany and France, the CEO mentioned.

Exports made up a fifth of its income in fiscal 2026.

India’s whole textile and attire exports to European nations amongst its 10 largest markets rose 9% to 694.45 billion rupees ($7.29 billion) in 2025-26, the primary fiscal 12 months after Trump’s bulletins of “reciprocal tariffs”, whereas exports to the United States fell 7%, authorities information confirmed.

To meet rising orders from Europe, Raymond is stepping up manufacturing at its Ethiopia plant, with its Andhra Pradesh plant in southern India set to greater than triple manufacturing traces to 10 over the following two years.

($1 = 95.3000 Indian rupees)

(Reporting by Praveen Paramasivam in Chennai; Editing by Dhanya Skariachan and Sonia Cheema)