Dearfoams Extends Presence to Life-style Classes Past Slippers

RG Barry‘s slipper model Dearfoams can have an even bigger presence in life-style classes as new product launches start this fall.

Dearfoams’ comfort-first philosophy will develop into hosiery and legwear, base layers, informal activewear, and extra via three new licensing partnerships.

“Dearfoams has always stood for more than slippers. It represents the feeling of comfort at home and throughout everyday life,” Dearfoams’ president Justine Suh mentioned. “These partnerships allow us to translate that trusted brand promise across new categories, occasions and seasons while reaching consumers in more areas of their lives. This is an important step in our evolution from America’s leading slipper brand into a true comfort lifestyle brand.”

Gina Group will introduce males’s, girls’s and youngsters’s hosiery and legwear, together with cold-weather and trend equipment. Bluefish Apparel will develop males’s, girls’s and youngsters’s base layers, informal activewear and thermal attire. The settlement with Bluefish additionally contains girls’s underwear and bras. And Mad Engine will create a Family Bear Throwsie made completely for Walmart.com for Fall 2026.

Dearfoams mentioned the brand new partnerships complement Dearfoams’ current licensed merchandise throughout sleepwear in partnership with Centric Brands, mushy dwelling with Idea Nuova, and pet merchandise with Unique Petz.

Suh mentioned the purpose is “not” about inserting the Dearfoams identify on extra merchandise. “We are building a thoughtful assortment that delivers on the same promise in every category: making everyday life feel more comfortable,” Suh mentioned. She defined that the power of its licensing companions, mixed with the Dearfoams’ model recognition and retail partnerships, provides the enterprise a “powerful foundation for long-term growth.”

Dearfoams was based by Florence Melton in 1947, who reworked the footwear sector when she launched foam-cushioned slippers. In June 2024, non-public fairness agency Blackstone Group utterly exited its 48 p.c minority place in RG Barry. Fellow non-public fairness agency Mill Road Capital retained a minority place when the 2 monetary sponsors bought their stake to Marubeni Growth Capital U.S., a subsidiary of Tokyo-based Marubeni Corp. More latest acquisitions — with the monetary backing of Marubeni — Jacobson Group and Green Market Services Co. Inc. The two, plus RG Barry, are a part of the Marubeni life-style platform. The new offers provides RG Barry the worldwide rights to Clarks slippers and the rights to Timberland’s slipper assortment, in addition to the worldwide sneaker model Gola.

Suh joined Dearfoams in January 2025. She has moved the model route from a slipper model to a multi-category footwear model, and is within the means of evolving it right into a full life-style model. Dearfoams additionally has a premium Fireside shearling assortment.