Series by Marriott provides boutique life-style resort in San Diego

Dive Brief:

• San Diego’s Hotel Z will convert to Stellen San Diego Gaslamp, a brand new boutique life-style resort becoming a member of the Series by Marriott model, based on a information launch.
• Owner Portland, Oregon-based Stoa Lodging will renovate and reposition the resort into “a new urban hospitality experience designed to reflect the culture of the city’s historic Gaslamp Quarter” in preparation for its debut in early 2027, per the discharge. San Clemente, California-based Evolution Hospitality will handle the resort.
• The conversion will “introduce a San Diego-inspired lifestyle brand, elevated design and locally driven programming” meant to “create a more meaningful and place-driven guest experience,” based on the discharge. The resort is amongst a handful of others which have just lately joined the Series by Marriott assortment model, which launched in May 2025.

Dive Insight:

Stellen San Diego will provide 100 redesigned visitor rooms and new facilities, together with a “locally driven” meals and beverage idea meant for each resort friends and locals. 

Local structure agency Delawie will design the property, together with the up to date public areas, which is able to mix “warm natural materials, botanical accents and comfortable lounge seating,” per the discharge. 

The resort will serve downtown San Diego’s “diverse mix of business, convention and leisure travelers, while delivering the warm, service-first hospitality and local character of a boutique hotel,” Michael Murray, vp of operations for Evolution Hospitality, mentioned in an announcement. The resort is situated inside blocks of the San Diego Convention Center, baseball stadium Petco Park and the waterfront. 

Stellen San Diego will change into the newest resort to affix Series by Marriott, which was created to convey “strong, regionally relevant brands and hotels” within the midscale and upscale phase under Marriott’s portfolio. 

In March, developer Hawkins Way Capital rebranded a Best Western in Santa Barbara, California, as a Found Hotels property and transformed it underneath Series by Marriott, as a part of a improvement partnership with the resort big. Beverly Hills, California-based Hawkins Way additionally introduced Found Hotels, Chicago underneath Marriott’s Series assortment this summer time. 

Hawkins Way beforehand mentioned it deliberate to transform further Found Hotels properties underneath Series by Marriott in San Francisco and San Diego. 

Marriott CEO Anthony Capuano mentioned throughout a Q2 earnings name earlier this month that conversions remained a major driver of development for Marriott all through the primary half of 2026.