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Samsung Electronics immediately introduced that it will likely be displaying its complete gaming ecosystem spanning PC, console, and cell video games at Gamescom 2026, which is without doubt one of the world’s largest gaming occasions happening in Cologne, Germany from Aug. 26-30.
Across a 1,090-square-meter exhibition area, Samsung will current its full package deal of gaming units beneath its theme of “#PlaySamsung,” which incorporates gaming screens, cell units, SSDs, and headsets. The expertise will provide guests hands-on experiences with common sport titles throughout a wide range of genres and play environments.
“In this day and age, gaming goes far beyond the games themselves to encompass high-quality, personalized gaming experiences,” stated Stephanie Choi, Executive Vice President and Head of the Global Brand Center at Samsung Electronics. “Through our integrated ecosystem we’re presenting at Gamescom 2026, Samsung is providing users with a way to take their gaming to the next level.”
Samsung may even unveil its 2027 Odyssey gaming monitor lineup and new moveable SSD merchandise at Gamescom, demonstrating how its broad portfolio of units and applied sciences delivers extra immersive and linked gaming experiences.
The area will consist of 4 devoted exhibition zones: the Odyssey Zone, Galaxy Zone, Gaming Hub Zone, and T1 Zone. Each shall be tailor-made to totally different merchandise and gaming environments, permitting guests to discover a wide range of gaming eventualities firsthand.
The Odyssey Zone will deliver collectively a complete lineup of gaming units centered round Samsung’s gaming screens, in addition to high-performance SSDs and headsets designed to ship high-quality gaming experiences. Featured merchandise embrace:
Visitors can expertise Samsung’s newest Odyssey gaming screens by enjoying common titles together with Activision’s Call of Duty®: Modern Warfare® 4, Pearl Abyss’ Crimson Desert, and CD PROJEKT RED`s Cyberpunk 2077, which options HDR10+ GAMING to offer vivid graphics that seize the builders’ authentic intent. Cyberpunk 2077 and Cronos: The New Dawn shall be accessible to play on the Odyssey 3D gaming monitor, as nicely.
Additionally, the Odyssey Zone will spotlight the high-performance 9100 Pro SSD — designed to boost gaming efficiency — and the JBL Quantum 950 headset, which delivers audio efficiency suited to tournament-level competitors. Together, these merchandise will permit guests to expertise the synergy throughout Samsung’s gaming units for a extra vivid and immersive gaming expertise.
At the Galaxy Zone, guests will have the ability to discover Samsung’s cell gaming ecosystem, designed to allow quick and seamless gaming anytime, anyplace. Featured merchandise embrace:
Additionally, Samsung has launched Neural Frame Fusion to the Galaxy Z Fold8 Ultra and Galaxy Z Fold8. An AI-powered expertise that generates pixels and frames in actual time, Neural Frame Fusion improves energy effectivity in graphics processing, serving to preserve excessive gaming efficiency for longer and enabling a smoother and extra secure gaming expertise on Galaxy units.
Visitors will have the ability to strive the cell units firsthand with globally common video games throughout a wide range of genres, together with Genshin Impact, Asphalt Legends, Honor of Kings, and extra.
Meanwhile, on the Gaming Hub Zone, guests will have the ability to expertise Samsung Gaming Hub, which permits direct entry to cloud gaming by means of appropriate televisions and screens with out connecting to a separate console or downloading video games. Products on show embrace the Samsung OLED TV (S95H mannequin), Galaxy S26 Ultra, and JBL Quantum 650.
Samsung has additionally partnered with international esports group T1 to current the T1 Zone, the place guests will have the ability to strive the gear utilized by world-renowned League of Legends participant “Faker”, Sang-hyeok Lee.
Samsung can be bringing the environment of a Korean PC café to Gamescom 2026, creating a singular expertise area for international guests focused on Ok-culture.
Beyond showcasing its newest expertise, the corporate will host a wide range of on-site applications and participatory occasions together with influencer gaming matches and product-reveal occasions. Visitors can register on the internet utility and full missions all through the sales space to earn factors redeemable for rewards, reminiscent of common Korean snacks.
Samsung can be getting ready a Spatial Signage occasion, which can make the most of glasses-free 3D shows to create immersive experiences. When guests stand in entrance of the show after deciding on a T1 group member, Spatial Signage will create the impression of assembly that participant in actual time.
On Aug. 27-28, the World Finals of the #PlayGalaxy Cup in PUBG Mobile will happen on a stage inside the sales space as 10 elite groups who superior by means of international preliminary rounds compete to find out the champion. The stage will host a wide range of applications, together with a particular match between common gaming influencers, an interactive racing program, SSD influencer talks, and raffle occasions.
On Aug. 27, Samsung will unveil the complete lineup of 2027 Odyssey gaming screens that includes industry-first applied sciences and launch its new moveable SSD merchandise.
Samsung.com web sites throughout 22 key markets, together with South Korea, Europe, North America, Southeast Asia, the Middle East, and Africa, may even characteristic a Gamescom-related web page with particular promotions.1
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