Hard Rock International and Seminole Gaming Mark Responsible Gambling Education Month by Expanding Industry-Leading PlayersEdge Initiatives

New ‘Chance’ marketing campaign, analysis partnerships and participant well being improvements proceed to advance constructive play throughout the gaming trade

HOLLYWOOD, Fla., Aug. 31, 2026 /PRNewswire/ — Hard Rock International and Seminole Gaming are recognizing Responsible Gambling Education Month (RGEM) by way of the corporate’s accountable playing program, PlayersEdge, by highlighting new initiatives, analysis partnerships and education schemes that proceed to advance constructive play and inform decision-making. 

RGEM is an annual September marketing campaign led by the American Gaming Association (AGA) to advertise playing literacy, consider workforce member coaching, and enhance consciousness of drawback playing sources. Using a segmented schooling technique, PlayersEdge helps all participant profiles from new and informal gamers to seasoned regulars. The program combines participant schooling, workforce member coaching, analysis, and intervention sources to make sure company follow wholesome playing habits, whereas supporting these in danger for drawback playing.

Responsible playing schooling has been built-in into Hard Rock Casino and Seminole Gaming workforce member coaching since 2021 and continues to evolve by way of partnerships with researchers, healthcare professionals and trade organizations.

“Responsible gambling is about empowering players, team members and guests with knowledge, research and support so they can make informed choices that work for them,” mentioned Paul Pellizzari, Vice President of Global Social Responsibility for Hard Rock International and Seminole Gaming. “Through PlayersEdge, we continue to invest in innovative education, research and training initiatives that help advance positive play while strengthening our ability to support guests who may need assistance.”

Hard Rock and Seminole Gaming’s efforts proceed to increase programming attain and affect:

• ‘Chance’ Campaign: Introduced throughout Hard Rock Casinos throughout RGEM, the brand new ‘Chance’ Campaign helps gamers higher perceive considered one of playing‘s most basic ideas: probability itself. Built across the perception that many gamers consider outcomes may be predicted or influenced, the marketing campaign reinforces a easy message: you may’t management probability, however you may management the way you play. For extra info on the ‘Chance’ Campaign, go to https://playersedge.org/RGEM2026.
  
• Almond Digital Health App Pilot: Hard Rock International piloted the Almond Digital Health App at Hard Rock Casino Cincinnati as a digital extension of the PlayersEdge program. The three-month pilot supplied company and gamers with entry to a multilingual, nameless platform designed to help more healthy playing behaviors and join people with extra sources and help choices. Building on the pilot’s constructive reception, Hard Rock is evaluating alternatives to proceed this system in Cincinnati and exploring enlargement entry to extra Hard Rock Casinos.
  
• Leadership by way of Collaboration: Hard Rock and Seminole Gaming grew to become a founding member of the Better Gambling Forum, a multisector coalition in search of coordinated, evidence-based international responses centered on mind well being, psychological resilience and cognitive capital. As an initiative of the Brain Capital Alliance, in collaboration with the G7, the United Nations and the World Economic Forum, the Forum’s work focuses on making a complete framework to assist all sectors concerned in playing.
  
• Research & Evidence-Based Practice: PlayersEdge continues to use main analysis into its program methods. Working with Dr. Michael Wohl and his workforce at Carleton University, 5 Hard Rock and Seminole Gaming casinos will take part in analysis to higher perceive the experiences and views of on line casino supervisors and managers who work together with gamers. The analysis, funded independently by the International Center for Responsible Gaming (ICRG), will present insights into the organizational components which will assist or hinder the efficient supply of RG initiatives.
  

Amplified Impact
Hard Rock and Seminole Gaming lately launched the most recent Social Responsibility Report, Amplified Impact, highlighting how the corporate mottos proceed to information motion throughout the group and communities worldwide. The report consists of extra info on accountable playing, anti-human trafficking, environmental sustainability, workforce members & tradition, and group affect.

To learn the total Social Responsibility Report, or for extra info on Hard Rock’s Social Responsibility, go to https://www.hardrock.com/social-responsibility.

About Hard Rock^®
Hard Rock International (HRI) is without doubt one of the most globally acknowledged firms, with venues in almost 80 international locations and greater than 300 places, together with owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Locations, and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and Most worthy assortment of genuine music memorabilia with greater than 89,000 items displayed at places across the globe. The Unity™ by Hard Rock international loyalty program rewards members for doing the issues they love throughout taking part properties. In addition, Hard Rock Digital spotlights the sports activities betting and that iGaming expertise with merchandise remixed within the spirit of Hard Rock for gamers worldwide.

HRI has acquired quite a few trade, vacation spot and office awards throughout the journey, hospitality, gaming, leisure and meals & beverage sectors. HRI at the moment holds funding grades from main investment-grade ranking businesses: S&P Global Ratings (BBB), Moody’s Investors Service (Baa2), and Fitch Ratings (BBB). For extra info on Hard Rock International, go to www.hardrock.com or shop.hardrock.com. 

SOURCE Hard Rock International