Funsize deal with debut for M&M’s kicks-off Halloween focus

Mars Wrigley is starting to gear-up for the ‘spooky season’ because it unveils its new M&M’s Chocolate Minis Funsize, which represents a class first for the model, studies Neill Barston.

As Confectionery Production beforehand reported, main international gamers within the sector have more and more focused the tip of summer time as a key kick-starter for the Halloween interval, which has resulted in quite a few product launches being unveiled to fulfill client demand.

For its half, Mars’s new 220g sharing pack accommodates 11 x 20g fun-sized baggage, and has been devised in response to a spike in on-the-go confectionery events, with trick or treating persevering with to be a serious phenomenon within the US, UK and inside Europe. 

M&M’S Chocolate Minis Funsize launched into main retailers nationwide together with Tesco, Asda, Sainsbury’s and Co-Op  £4.90 RSP, amid excessive expectations for the 2026 season.

As the corporate noticed, the event noticed class worth gross sales rise by 1.6% in 2025, with 62% of customers marking the event with chocolate and sweets and, because the primary producer by market share throughout Halloween.

Georgia Woodward, Senior Brand Manager for M&M’S®, welcomed the launch. She commented: “Halloween is one of the biggest confectionery moments of the year, so we’re excited to bring M&M’S® Minis into a fun-sized format for the very first time. As shoppers increasingly look for shareable products ahead of the season, this launch gives retailers an exciting new way to capitalise on demand while introducing M&M’S® into a format consumers already know and love.”