Shinsegae Property, the actual property improvement arm of Shinsegae Group, is bringing ultra-luxury hospitality model Aman’s first Korean property to Seoul’s Cheongdam-dong, below Chairman Chung Yong-jin’s imaginative and prescient of setting a brand new normal for the nation’s high-end way of life market.
The firm introduced Wednesday that it’ll develop Aman Seoul, dealing with planning, technique and execution, whereas Aman will deal with design and operations, managing the resort and residences below a long-term settlement.
Aman Seoul will rise on a roughly 70,000-square-meter web site with eight basement ranges and 38 flooring above floor, housing a resort, 49 branded residences and retail and cultural house.
It follows Aman Tokyo, Aman New York and Aman Nai Lert Bangkok, and joins a pipeline that features Aman Beverly Hills, Aman Miami Beach, Aman Dubai and Aman Singapore. Aman picked Gangnam for its Seoul entry after weighing Shinsegae Property’s improvement document and Seoul’s standing as a worldwide way of life hub.
“Aman Seoul will be more than a hotel development. It will set a new milestone for Seoul’s high-end lifestyle,” Chung stated, including that Shinsegae Property would hold constructing what he referred to as revolutionary worth.
Aman is constructing what it calls an city sanctuary, drawing on the spaciousness and privateness that outline its model elsewhere whereas folding in Korean spatial aesthetics. The complicated will embrace a spa and wellness facility together with Aman Club, a members-only group with a pool, health heart and lounge.
Aman Group Chairman Vlad Doronin seen Seoul as a worldwide metropolis the place tradition, design, expertise and wellness converge, main international way of life traits.
“Aman Seoul reflects our conviction in Seoul’s future and our vision of establishing a new base for the Aman lifestyle here,” Doronin stated. “We will create an urban sanctuary where guests can experience Seoul’s energy while enjoying Aman’s privacy, service and cultural depth.”
Shinsegae Group and Aman Group have constructed a strategic partnership spanning luxurious hospitality and actual property. In July, Shinsegae Group signed a three way partnership with OKO Group, backed by an preliminary $500 million funding, to develop Aman- and Janu-branded lodges and residences collectively.
minmin@heraldcorp.com