Roku’s First OLED TVs Begin at $999 – Much less Than LG and Samsung’s Entry Models

Anyone who has powered on a premium OLED show expertise solely to spend the primary 20 minutes dismissing advert banners and navigating menus no one requested for is aware of precisely the frustration Roku is focusing on. The firm simply launched its first OLED TVs — the Pro Series OLED at $999 and the Pro Series LX OLED at $1,299 — with an easy pitch: OLED image high quality, not one of the bloat. That pricing declare, although, carries one trustworthy asterisk value understanding earlier than your pockets will get concerned.

What You’re Actually Getting

The specs maintain up the place it counts for each film nights and late-night gaming periods.

Four HDMI 2.1 ports. That element alone issues greater than a lot of the spec sheet — your PS5, Xbox Series X, PC, and streaming field all keep plugged in concurrently, no cable shuffling required. The Pro Series OLED pairs that connectivity with:

• 4K at 120Hz
• Dolby Vision, HDR10+, HLG
• FreeSync Premium, VRR, and Auto Low Latency Mode

Roku OS runs the present on prime, which implies no Tizen rabbit holes and no sponsored content material cluttering your own home display screen.

The step-up Pro Series LX OLED ($1,299, delivery October 2026) provides:

• A brighter panel
• Wider colour vary
• 144Hz VRR
• An superior anti-reflective filter
• Wi-Fi 6

That 144Hz help remains to be genuinely uncommon on televisions — the sort of refresh charge PC players have loved on screens for years, lastly arriving in the lounge. The actual panel kind stays unconfirmed; Roku hasn’t disclosed whether or not it makes use of a normal WRGB OLED or a brightness-optimized variant.

The Fine Print on “Cheaper”

The MSRP benefit is actual — however seasonal reductions from LG and Samsung complicate the story.

At checklist value, the maths is easy:

Model	Price (55-inch)
Roku Pro Series OLED	$999
LG B6E	$1,299
Samsung S85	$1,499

That hole is real. The asterisk: LG’s B6E 55-inch has sold for as low as $799 throughout gross sales occasions, in line with Tom’s Guide pricing protection from August 2026. Samsung reductions aggressively as effectively. The “cheaper than LG and Samsung” headline is correct at MSRP — it will get murkier the second both model runs a seasonal promotion.

Two tradeoffs deserve trustworthy point out. Roku eliminated the Soundstage audio port discovered on earlier Pro TVs; reaching the slim metal-bezel design required it, per Roku’s VP of retail technique as reported by Digital Trends. A soundbar turns into much less optionally available. The lineup additionally tops out at 65 inches — no 77-inch possibility exists but, which successfully guidelines these units out for anybody constructing a devoted large-format dwelling theater.

TechRadar known as it “exciting to see someone finally give Samsung and LG a run for their money in budget OLED” — whereas flagging that measurement limitation in the identical breath.

The Verdict Isn’t In Yet

Independent benchmarks are nonetheless pending, however the worth case is already tough to dismiss.

If an OLED improve has felt financially unjustifiable, these units are value watching intently. Independent brightness measurements, colour accuracy scores, and enter lag figures haven’t been revealed but — the total image high quality verdict stays pending. At $999 for a gaming-spec OLED with software program that doesn’t deal with you want an advert impression, the strain on LG and Samsung simply received uncomfortably actual.