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Paris. On the event of the Bicentenary of
Photography, BMW France is partnering with Réseau
LUX, the French nationwide community of pictures festivals and
festivals, to help the LUX Tour, a cultural initiative
that can deliver pictures to communities throughout France from
September 2026 to September 2027.
Conceived as a hyperlink between
artists, native communities and audiences, this caravan, remodeled
right into a travelling photographic studio, will make stops at greater than 30
pictures festivals and festivals all through France.
At the guts of the venture is « À l’origine du cœur
» (At the Origin of the Heart), a creative expertise
conceived by Trigone collective. Visitors are invited to step right into a
darkroom and set off the creation of {a photograph} utilizing their very own
heartbeat.
Captured and remodeled into {an electrical} impulse,
this vitality offers rise to a novel picture on photosensitive paper. Once
developed, digitised and printed, the {photograph} is offered to its
creator as a singular imprint of a second in life.
When Energy Becomes Image
As the official companion of the LUX Tour, a
Bicentenary of Photography venture endorsed by the French Ministry of
Culture, BMW France is offering the brand new all-electric
BMW iX3, zero-emission in-use, which is able to accompany the caravan
all through its journey. Beyond towing the caravan, the automobile additionally
powers the gear required for working the cellular studio,
enabling this distinctive photographic expertise to achieve audiences throughout
the nation.
From the heartbeat of a heartbeat to the electrical energy that powers the
travelling studio, the venture brings collectively artwork, know-how and
mobility by a shared narrative: a recent « fée
électricité »
(electrical energy fairy), producing pictures and carrying
them throughout France’s areas.
A Meeting of Two Centuries of Innovation
This initiative resonates deeply with the very historical past of
pictures. While Nicéphore Niépce is internationally
recognised because the inventor of pictures, he was additionally, collectively
along with his brother Claude, the co-inventor of one of many world’s first
inner combustion engines. Two centuries later, the LUX
Tour symbolically extends this connection between technological
innovation, creativity and mobility.
“Nicéphore Niépce didn’t solely invent pictures. Together along with his
brother Claude, he additionally helped develop one of many world’s first
inner combustion engines. This surprising connection between
image-making and mobility resonates strongly with our dedication
alongside Réseau LUX. Through the LUX Tour, we’re serving to take
pictures nearer to audiences throughout France whereas showcasing how
electrical mobility can help a novel creative expertise. We are
proud to help a venture that creates a dialogue between heritage,
innovation, modern creation and areas.” Vincent
Salimon, President of the Management Board, BMW Group France
The New BMW iX3 in Support of the LUX Tour
To allow this photographic journey to achieve audiences
throughout France, BMW Group France is offering the Trigone collective
with the brand new all-electric BMW iX3.
Zero-emission in-use, the BMW
iX3 will tow the LUX Tour caravan all through its journey throughout the
nation. As a real companion to the venture, it’s going to additionally contribute
to its vitality autonomy by its bidirectional Vehicle-to-Load
(V2L) charging know-how.
Beyond its position as a towing automobile,
the BMW iX3 will even provide energy to sure items of apparatus used
within the cellular studio. This functionality takes on explicit significance
in a venture the place electrical energy lies on the very coronary heart of the creative
expertise.
From pictures created by individuals heartbeats to
the all-electric mobility that accompanies the caravan, the BMW iX3
naturally extends the venture’s central theme: harnessing vitality in
the service of creativity, human connection and the dissemination of
pictures throughout France’s areas.
BMW ART MAKERS and the LUX Tour: Two Projects Endorsed by the
French Ministry of Culture
Labelled as a part of the Bicentenary of Photography by the
French Ministry of Culture, the LUX Tour echoes BMW ART MAKERS, BMW
France’s programme supporting modern creative creation. Since
2021, BMW ART MAKERS has supported an artist-curator duo with the
manufacturing of an unique venture, offered notably on the Rencontres
d’Arles and Paris Photo.
Complementary in nature, the 2
initiatives illustrate the completely different dimensions of BMW’s cultural
dedication. While BMW ART MAKERS helps creative creation and
rising expertise, the LUX Tour fosters the dissemination of pictures
by bringing it on to audiences by a nationwide journey
throughout France’s areas.
True to its dedication to photographic
creation for greater than twenty years, BMW France continues its
longstanding help for pictures and those that form it. In this
spirit, the partnership with Réseau LUX is constructed on a basis of
shared values: innovation, cultural openness, environmental
accountability, and a dedication to broadening accessibility to
modern creativity.
LUX Tour Schedule
Following its official launch on 3 September 2026 at
the French Ministry of Culture in Paris, the LUX Tour
caravan will journey throughout France for greater than a 12 months, making stops
at festivals and festivals which can be members of Réseau LUX.
2026
2027
This web page was created programmatically, to learn the article in its unique location you’ll be able to go to the hyperlink bellow:
https://www.press.bmwgroup.com/global/article/detail/T0460560EN/bmw-france-and-r%25C3%25A9seau-lux-hit-the-road-for-the-bicentenary-of-photography-a-travelling-photography-studio-will-tour-france-engaging-with-audiences-from-september-2026-to-september-2027
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This web page was created programmatically, to learn the article in its unique location you…
This web page was created programmatically, to learn the article in its unique location you…
This web page was created programmatically, to learn the article in its authentic location you…
This web page was created programmatically, to learn the article in its unique location you…
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This web page was created programmatically, to learn the article in its authentic location you…