Elon Musk Daughter Vivian Wilson Stars in Anti-AI Style Marketing campaign

Elon Musk’s estranged trans daughter, Vivian Wilson, has hit out at synthetic intelligence and robotics because the face of a fall 2026 trend marketing campaign, “Born to Disobey,” from the Spanish trend label Desigual.

In a spot posted to Instagram, Wilson, who can also be a mannequin, seems in a sequence of scenes alongside malfunctioning robotic, main her to conclude: “Some things aren’t meant to be fixed.” In the advert, the DESI84 robotic is used as a golf tee, walked like a canine and fails to say “Desigual” on command. As the spot ends, the robotic is left banging its head towards a wall.

On the Desigual website, the style label describes its “Born to Disobey” marketing campaign with Wilson as a “pulse that rises above the machines, born from the same free, rebellious spirit as Desigual itself. She doesn’t fight the system. She refuses to belong to it.” Wilson, sporting a “Born to Disobey” t-shirt within the advert, additionally fashions a number of Desigual designs as a part of its newest clothes line.

While not naming her father, Wilson as she fronts the “Born to Disobey” trend marketing campaign, is subtly trolling Elon Musk, the billionaire Tesla head who has invested closely in the way forward for AI with Grok and different ventures like Starlink and SpaceX.

Musk can also be making headlines as Alex Gibney’s four-hour documentary, Musk, makes its world premiere on the Venice Film Festival. The Musk movie will proceed its fall pageant and awards season run on the Toronto Film Festival.

Musk has famously criticized Wilson, continuing to refer to her as his son, Xavier, who he says is affected by “a tragic mental illness caused by the evil woke mind virus.”

And he advised controversial tutorial Jordan Peterson in a 2024 interview that he was “tricked” into supporting Wilson’s transition.

“It happened to one of my older boys, where I was essentially tricked into signing documents for one of my older boys, Xavier. This is before I had any understanding of what was going on. COVID was going on, so there was a lot of confusion, and I was told Xavier might commit suicide if he doesn’t,” Musk mentioned.