The Changing Value of Travel: Why the journey itself could also be extra vital than velocity

Would you dare to show down Seat 1 A in Concorde?
Recently I had the pleasure of listening to Rory Sutherland in particular person and one of many issues he ‘Inverte’ on the Entrepreneurs Circle Convention 2026 jogged my memory of my very own observations and this text from 2017.

The Changing Value of Travel: Why the journey itself could also be extra vital than velocity explores how in-flight connectivity transforms journey time from wasted transit right into a beneficial workspace

Rory referred to trains and HS2 lacking the chance to be higher modes of journey quite than chasing momentary will increase in velocity.

Historical Speed vs. Time Spent: While aviation has made journey vastly safer, cheaper, and quicker over the many years, the full particular person time people spend touring has remained remarkably steady.

Transitioning Location: Travel time is not “lost” or useless time; as a substitute, it serves as a useful transition between geographic areas.

Redefining the Value Proposition: Modern plane connectivity choices flip the bodily cabin right into a productive surroundings, shifting our elementary notion of the worth of air journey.

What are you attempting to do quicker when higher may simply do.

I additionally refer you to the mirror within the elevator story!

Pic is me on a jumpseat in an Air France Concorde from New York to Paris. I additionally had been assigned Seat 1A however I turned it down?