Photography is not artwork. It’s a talented commerce. A sizzling take that will get me in bother with different photographers: Photography is not artwork. It’s a talented commerce. At least the type homebuilders purchase is. Nobody… | Chad Davies

Photography is not artwork. It’s a talented commerce.

A sizzling take that will get me in bother with different photographers:

Photography is not artwork. It’s a talented commerce.

At least the type homebuilders purchase is. Nobody at a builder is commissioning a gallery piece. They’re commissioning an asset with a deadline. It must hit the web site earlier than the grand opening, feed the paid media marketing campaign, and populate the itemizing when the house goes stay. If it is stunning and late, it failed.

Treating it like artwork is precisely how nice photographers get caught. The artist mindset says each job is valuable, each picture is private, and the calendar bends across the craft. That works for one photographer and eight purchasers. It collapses the second a builder wants forty properties shot throughout three markets this month.

Treating it like a commerce modifications all the pieces. A commerce has requirements you may train. Processes you may repeat. Turnaround occasions you may promise and hit. Quality that does not rely on which particular person confirmed up with the digicam.

That’s how we constructed Davies Imaging Group: like a specialty contractor, not a portrait studio. Specialists, documented processes, and a service degree a advertising staff can plan a launch round.

The finish consequence nonetheless needs to be glorious. That’s the expert half. But excellence {that a} mission-critical advertising course of can depend on, each time, throughout each market, is a really totally different product than an incredible photograph.

Builders want the primary one.