Harrods expands menswear way of life provide with redesigned Designer Collections room

Luxury division retailer Harrods has unveiled a redesigned Designer Collections room on the second ground of its Knightsbridge retailer, increasing its menswear way of life providing round versatile, on a regular basis dressing.

The refreshed division merges luxurious trend and way of life manufacturers with a larger deal with outerwear, knitwear and gilets, reflecting what Harrods says is rising demand for full wardrobe options instead of particular person items.

The area homes the likes of Herno, Purdey, Barbour, Sease, Orlebar Brown, Paul & Shark and Vilebrequin, alongside a central multi-brand space curated by Harrods. A devoted pop-up area may even host unique launches, seasonal displays and model activations all year long.

Located inside menswear on the second ground, the division contains six newly designed shopfits, every tailor-made to the id and craftsmanship of the manufacturers featured. Its introducion kinds a part of Harrods’ wider deal with combining luxurious trend with lifestyle-led buying.

In an announcement, Yasmin Mehmet, menswear shopping for supervisor at Harrods, mentioned the redesign “marks a significant expansion of our lifestyle category” and displays how clients are more and more looking for full wardrobes.

Mehmet continued: “By bringing collectively a fastidiously curated collection of manufacturers and creating an atmosphere devoted to discovery and inspiration, we’re additional strengthening our provide for the fashionable menswear buyer.”