This web page was created programmatically, to learn the article in its unique location you possibly can go to the hyperlink bellow: https://www.sportsbusinessjournal.com/Articles/2026/02/12/offball-nbc-news-partner-for-nba-lifestyle-programming/and if you wish to take away this text from our web site please contact us [ad_1] Sports tradition model OffBall has a brand new partnership with NBC News to supply unique life-style programming round NBA tradition. The deal will see content material throughout NBCNews.com, “Today,” NBC News Now and different digital shops. Both OffBall and NBC News Studios will likely be producers of the content material, and several other flagship collection are already in growth protecting areas just like the lives of NBA gamers’ companions, gamers’ off-court passions and extra. OffBall co-founder & CEO Michaela Hammond famous the connection took place by way of the management at NBC News being aware of what OffBall is doing by way of the model’s advisory group and chair, and comes as NBC is within the first 12 months of an 11-year offers for NBA and WNBA media rights. Hammond mentioned the NBA content material will likely be timed to the rhythm of the season. “A show’s not going to launch in July, but it will be something that is evergreen and diving into the storylines and unique trends and fun stories that are occurring in and around the world of basketball and not on the court.” Who would possibly seem? Hammond wasn’t disclosing particular athlets simply but, however famous followers can anticipate content material round next-gen athletes. “It will be with a heavy focus on creators and people who are super relevant in the sports and content space,” she mentioned. In November, USC G JuJu Watkins signed on as an investor and advisor to OffBall. [ad_2] This web page was created programmatically, to learn the article in its unique location you possibly can go to the hyperlink bellow: https://www.sportsbusinessjournal.com/Articles/2026/02/12/offball-nbc-news-partner-for-nba-lifestyle-programming/and if you wish to take away this text from our web site please contact us