This web page was created programmatically, to learn the article in its unique location you possibly can go to the hyperlink bellow: https://www.summerfest.com/press-releases/2026/02/24/fireworks-and-full-throttle-fun/and if you wish to take away this text from our web site please contact us [ad_1] Posted: Feb 24, 2026 Milwaukee World Festival, Inc. and Harley‑Davidson Announce a New Multi‑Year Partnership with July 4 Fireworks Celebrating America’s 250th and More MILWAUKEE, WI (February 24, 2026) — Milwaukee World Festival, Inc. (MWF) producer of Summerfest introduced by American Family Insurance, and Harley‑Davidson (H-D) in the present day introduced the reignition of an iconic partnership that first introduced these two flagship Milwaukee manufacturers collectively 35 years in the past. The new multi-year partnership will elevate the pageant expertise for music followers and H-D riders by means of expanded programming and promotions, persevering with the partnership’s legacy of neighborhood influence. Harley‑Davidson as soon as once more turns into the “Official Motorcycle of Summerfest” and can take heart stage because the presenting sponsor of Summerfest’s Official Celebration of America’s 250th on July 4, 2026. Summerfest’s Official Celebration of America’s 250th Presented by Harley‑DavidsonClosing out the pageant, Harley-Davidson will sponsor Summerfest’s can’t miss 4th of July celebration for Milwaukee, highlighted by a 20‑minute fireworks finale lighting up the lakefront, commemorating America’s 250th Anniversary. The day may even function a particular admission promotion and a gate giveaway for the primary 5,000 followers. More particulars will probably be introduced at a later date. “We are thrilled to welcome Harley-Davidson as a Summerfest sponsor, continuing a Milwaukee tradition,” stated Sarah Pancheri, President and CEO, Milwaukee World Festival, Inc. “This partnership is especially meaningful, as it brings two iconic Milwaukee brands back together with a shared focus on serving the community and delivering unforgettable experiences to our fans.” “We could not be more excited to be joining Summerfest as a sponsor,” stated Artie Starrs, President and CEO, Harley-Davidson. “Milwaukee is our home and always will be – we’re looking forward to celebrating 250 years of America together with our riders, dealers and fans right here in our hometown.” Additional Summerfest ElementsThe multi-year partnership additionally consists of the next Summerfest sponsorship parts with particulars to be introduced sooner or later: 
 Harley‑Davidson sponsored bike car parking zone
 H.O.G. Member perks
 Onsite exhibit area
 Annual promotion/theme day
 As a part of this announcement, Harley-Davidson confirmed that the occasions formally related to H-D Homecoming will now be integrated into milestone anniversary celebrations. For extra info go to Summerfest.com. About Milwaukee World Festival, Inc. Milwaukee World Festival, Inc. is an impartial, non-public 501(c)(3) company based in 1965 that produces Summerfest introduced by American Family Insurance, a three-weekend music pageant that includes a whole lot of artists throughout 12 levels. Milwaukee World Festival, Inc. additionally maintains and improves Henry Maier Festival Park, positioned on 75 acres on the shores of Lake Michigan in Milwaukee, WI. In addition to Summerfest, Henry Maier Festival Park hosts a wide range of ethnic and cultural festivals, live shows, walks, runs, and different particular occasions, attracting over a million yearly. The mission of the group is to advertise an understanding of various ethnic cultures, the histories and traditions of varied nationalities, concord locally, civic satisfaction in addition to to supply a showcase for performing arts, actions, and recreation for the general public and employment alternatives for the youth of the neighborhood. For extra info go to MilwaukeeWorldFestival.com or Summerfest.com, or Facebook, X, Instagram and TikTok: @Summerfest. About Harley-Davidson, Inc. Harley-Davidson, Inc. is the mum or dad firm of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our imaginative and prescient: Building our legend and main our business by means of innovation, evolution and emotion. Our mission: More than constructing machines, we stand for the timeless pursuit of journey. Freedom for the soul. Our ambition is to keep up our place as probably the most fascinating bike model on the earth. Since 1903, Harley-Davidson has outlined bike tradition by delivering a bike life-style with distinctive and customizable bikes, experiences, bike equipment, driving gear and attire. Harley-Davidson Financial Services offers financing, insurance coverage and different packages to assist get riders on the highway. Harley-Davidson additionally has a controlling curiosity in Livewire, the primary publicly traded all-electric bike firm within the United States. LiveWire is the long run within the making for the pursuit of city journey and past. Drawing on its DNA as an agile disruptor from the lineage of Harley-Davidson and capitalizing on a decade of learnings within the EV sector, LiveWire's ambition is to be probably the most fascinating electrical bike model on the earth. Learn extra at harley-davidson.com and livewire.com. [ad_2] This web page was created programmatically, to learn the article in its unique location you possibly can go to the hyperlink bellow: https://www.summerfest.com/press-releases/2026/02/24/fireworks-and-full-throttle-fun/and if you wish to take away this text from our web site please contact us