This web page was created programmatically, to learn the article in its authentic location you may go to the hyperlink bellow: https://www.adweek.com/brand-marketing/the-2026-creative-100-brand-innovators-winning-with-playful-moments/and if you wish to take away this text from our web site please contact us [ad_1] Adam SelmanEVP & CCO, Victoria’s SecretNew gig: The designer behind a number of the most iconic world tour seems to be worn by Rihanna and Lady Gaga joined the storied lingerie home final 12 months.All eyes on him: Selman government produced final 12 months’s Victoria’s Secret Fashion Show, which introduced in a staggering 60 million viewers with star runway turns from Angel Reese, Gigi Hadid, Adriana Lima, and extra. His creativity shone by immersive set designs, spellbinding movies, and greater than 90 customized seems to be. Hearts aflame: Off the runway, Selman led artistic for Victoria’s Secret and Pink’s big-ticket vacation: Valentine’s Day. Hailey Bieber and Ok-pop lady group Twice gave the 48-year-old model some trendy edge, leading to billions of impressions and the strongest-ever Pink marketing campaign.Carly GomezSVP & CMO, CrocsNew tips: Who would have thought that almost 25 years after Crocs’ debut—and 16 since Time journal named them one of many worst-ever innovations—they’d be hotter than ever? CMO Gomez can take some credit score. The Vans alum joined the footwear model in 2025, promptly bought Pete Davidson as an envoy (tube socks and all), and whipped up authentic content material for Complex Ntwrk. Thinking exterior the (shoe)field: Gomez additionally orchestrated a 31-day TikTok Shop livestream that drew 87,000 new followers and prospects, and led a collab with Lego to get folks to don “wonderfully unordinary” Crocs formed like outsized bricks. Crocs and blocks: vogue’s latest dynamic duo.Elmar de JongGroup Creative Director, Ray-Ban & OakleyEye spy: Blending tradition, expertise, and design, Elmar de Jong has helped steer a few of eyewear’s most iconic manufacturers into a brand new artistic period. Now, he’s driving the way forward for wearables with two main releases in 2025: the Oakley Meta AI Glasses for athletes and the second technology of Meta AI’s Ray-Ban glasses.Super sellers: Both manufacturers had memorable Super Bowl campaigns: This 12 months’s Oakley advert was a high-octane showcase of its “athletic intelligence” in motion, and Ray-Ban’s 2025 marketing campaign was a send-up of the Chris Pratt/Chris Hemsworth confusion by throwing Kris Jenner within the combine. Matthieu BlazyCreative Director, ChanelBig footwear: Stepping into the boots famously worn by Karl Lagerfeld for 36 years isn't any straightforward feat, however Matthieu Blazy has honed his personal strut since being appointed artistic director of Chanel in December 2024. With a twist: Blazy made his runway debut in 2025 with a galaxy-themed present that mirrored Lagerfeld’s love for spectacle, however with softer, extra subdued clothes that went barely off-script. Vogue known as it “respectful of the house’s heritage, while twisting its codes.” Previous life: The new function was a pure match for the French-Belgian designer, who beforehand breathed new life into Bottega Veneta.Michael AguilarGlobal Head of Artist & Industry Relations, Red BullMan of many abilities: The 46-year-old has already lived many lives: from competing within the 2004 Olympics as a hurdler for Belize to artistic and model strategist for rapper/singer Lupe Fiasco, to one-half of the hip-hop duo Kidz within the Hall. Earning his wings: Aguilar is taking his abilities to Red Bull as a advertising guru, collaborating with artists, labels, execs and others to construct artist packages throughout greater than 60 markets. For the previous 12 months and a half, the Austria-based artist referred to as Double 0 has overseen outreach, onboarding, and partnership execution for the vitality drink, creating sustainable and mutually helpful relationships.Goldie WilliamsSamuel RossGlobal Creative Director, WhoopNew heights: The designer’s SR_A studio has married design and performance for manufacturers like Apple, Kohler, and Nike. This 12 months, he added efficiency innovation to his roster. For his multi-year partnership with the health tracker Whoop, Ross launched a buzzy new efficiency line known as Project Terrain. The capsule assortment, which included personalized bands and attire, bought out in simply two days. Other highlights: Ross additionally celebrated his fourth restricted version launch with the Swiss luxurious watchmaker Hublot (a subsidiary of LVMH) and did a two-season assortment with Zara. His experience nabbed him an Elle Deco 2025 International Design Award.Shai EisenmanFounder & CEO, Bubble SkincareBreaking the mildew: In a crowded market, Shai Eisenman is disrupting by way of class breakthroughs, science-backed formulation, and inexpensive worth factors. But the trailblazer—who began faculty when she was 15—has all the time performed issues her personal approach. XOXO: Her Gen Z-beloved magnificence model signed Leighton Meester as its first-ever international model ambassador final 12 months, shifting the five-year-old firm past its core crowd. Eisenman instructed BeautyMatter that the Gossip Girl alum “resonates across generations,” from millennials who watched the present on the CW to Gen Alpha streaming it on Netflix. Pop fizz: This 12 months, Bubble additionally launched a collab with Poppi, teaming up for lip serums within the soda model’s flavors.Simon HabeggerThiago CruzGlobal Head of Brand Creative, OnLegendary launch: The artistic’s work has spanned seven cities, 5 nations, and three continents. For his newest enterprise with the Swiss sportswear maker, Cruz labored with longtime model ambassador Zendaya on her first co-collaboration, shifting the starlet from endorser to designer (stylist Law Roach additionally had a hand). Acclaimed director Spike Jonze shot the surrealist marketing campaign.Past win: Cruz was beforehand chief artistic officer at Grey New York, the place he repositioned Angel Soft bathroom paper with a Super Bowl advert that was meant to be skipped—a reminder to make use of the toilet. It gained the model’s first Gold Lion at Cannes.Erin HigginsDirector of Influencer & Social Media, PepsiCo Foods U.S.No advert essential: Doritos didn’t even have an advert in Super Bowl 60, but it nonetheless managed to earn a 30% share of voice. Credit goes to Higgins, who partnered with TikTok to dominate the social sphere, working with 17 macro-influencers on lo-fi owned content material that earned 21.3 million views. Where the chips fall: Higgins additionally managed the influencer marketing campaign round Lay’s tearjerker “Last Harvest” Super Bowl spot and its 72-Hour Challenge activation, which shortly bought 100,000 chips baggage into followers’ palms to point out off the model’s speedy “farm-to-door” provide chain. She additionally headed up Flavor Swap, PepsiCo’s largest influencer program, which featured IShowVelocity, Madison Beer, and Dude Perfect.Jordan Pories & Esteban Cardona JiménezCreative Directors, CoinbaseMaking coin: The duo spent 5 years collectively at Apple earlier than becoming a member of Coinbase three years in the past. They introduced the crypto platform again to Super Bowl 2026 with a karaoke-style advert that ADWEEK named as one in every of our Top 10 Big Game commercials.Go massive: Last 12 months, the duo took Coinbase branding past F1 automobiles and racing fits with a 10-foot-tall Aston Martin blue helmet that drove round London’s greatest points of interest earlier than settling in Covent Garden for the Silverstone Grand Prix. Additionally, they reworked San Francisco’s Moscone Center into Coinbase Arena for the 2025 NBA All-Star Game in 2025, touting an immersive fan expertise that featured a robotic hoop for taking pictures contests.Mica GallinoSenior Manager of Brand Creative, Nike LATAMHit the street: Mica Gallino took Nike to the streets on the Mexico City Marathon, which was really sponsored by Adidas. Her genius hack infiltrated the marathon course with 90 media placements that includes a purposely annoying coach, embedding the model instantly into the runner expertise. It ended up profitable a Grand Clio. Get within the recreation: She additionally led the After Dark Tour: Mexico Edition, difficult evening operating perceptions in Mexico City. And she introduced block social gathering vitality and lived cultural expertise to the forefront in each LA and the Mexican capital for the Club America jersey launch, which inserted Nike into an actual match-day Saturday inside the neighborhood.Simon AuExecutive Creative Director, The Kitchen North AmericaCondiment king: Kraft Heinz’s inner artistic company The Kitchen is without doubt one of the world’s largest, led by Simon Au. In 2025, the corporate launched Mustard x Mustard, a smoky chipotle-flavored twist on the condiment, and enlisted DJ Mustard as Chief Mustard Officer. Hot potato: His group additionally mobilized at lightning velocity after they heard BYU basketball participant Richie Saunders say his great-grandfather invented the Tater Tot—an ideal alternative for Ore-Ida, arriving proper initially of March Madness. After signing Saunders and deeming him “Heir Richie,” they went on to promote out Tater Tots throughout Utah and earn 3 billion earned impressions—regardless of not having an official sponsorship.Tyler RutsteinSVP of Global Brand Marketing & Americas, Under ArmourIn the lab: New to the health model since 2025, Tyler Rutstein is charged with delivering a transparent and cohesive narrative throughout the Americas. He’s additionally government producer of Under Armour’s in-house studio, Lab96, which launched in September with the quick movie We Are Football. Featuring athlete-driven tales instructed by fast social clips, docuseries, and originals, the studio is churning out content material that blends competitors, creativity, and tradition. In the sphere: When he’s not crafting the subsequent nice sports activities story, Rutstein is giving again to the neighborhood: as a professor of sports activities branding on the University of Florida and on the board of Envision, a nonprofit with a principally blind or visually impaired workforce. [ad_2] This web page was created programmatically, to learn the article in its authentic location you may go to the hyperlink bellow: https://www.adweek.com/brand-marketing/the-2026-creative-100-brand-innovators-winning-with-playful-moments/and if you wish to take away this text from our web site please contact us