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BÉIS, the journey and life-style model based by Shay Mitchell, has teamed up with Gap on a limited-edition assortment launching Friday.
“The collaboration blends Gap’s iconic essentials with BÉIS’s signature function-forward travel designs,” a press launch states.
The outcome? A group of BÉIS baggage in a Gap denim-inspired blue plus Gap attire in BÉIS-inspired colorways.
There’s the Carry-On Roller in Denim Blue, for instance, with a tough shell exterior, a cushioned trolley deal with and an expandable zipper for added house, amongst different options. There are additionally barrel denims, a hooded denim jacket, an identical poplin boxer brief and shirt, an outsized blanket coat, and a convertible bandeau jumpsuit.
Gap is teaming up with life-style model BÉIS, based by actress and entrepreneur Shay Mitchell, on a limited-edition assortment of attire, baggage, and journey baggage launching August 1.
Courtesy of Gap
“I’ve been wearing Gap since I was a kid, so designing a collection that allows you to express your personal style while on the go feels like a full circle moment,” Mitchell mentioned within the press launch. “This line is for anyone who wants to look good, feel good, and travel in style.”
The assortment launched with a campaign video starring Mitchell, her accomplice Matte Babel, and their youngsters Atlas and Rome, “marking the family’s first-ever branded shoot together,” in response to the press launch.
In the video, Mitchell tries on items from the gathering searching for the proper journey outfit.
Gap is teaming up with life-style model BÉIS, based by actress and entrepreneur Shay Mitchell, on a limited-edition assortment of attire, baggage, and journey baggage launching August 1.
Courtesy of Gap
Ahead of the launch, Mitchell took to Instagram to specific her ideas on the collaboration.
“This one is hard to put into words (in the best way possible),” she wrote within the caption of a publish that included a number of behind-the-scenes marketing campaign images. “Nine year old me walking through Park Royal mall would have NEVER imagined this. A collection with GAP that blends my love of movement, creating and for the brand we built from the ground up. I am so overwhelmed with deep gratitude and so thankful to every person who helped bring to life one more thing from my vision board.”
Gap is teaming up with life-style model BÉIS, based by actress and entrepreneur Shay Mitchell, on a limited-edition assortment of attire, baggage, and journey baggage launching August 1.
Courtesy of Gap
Continue under to buy our picks from the brand new BÉIS x Gap assortment!
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This web page was created programmatically, to learn the article in its authentic location you…
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