Photography Business Strategy for Busy Seasons & AI Help

Why Photography Business Strategy Matters Now

Photography enterprise technique has by no means been extra essential than it’s proper now. As I shared on this episode, many photographers are feeling the strain of not having sufficient shoppers booked but whereas additionally bracing for the busy fall season. That rigidity between concern of lack and overwhelm from too many purchasers can create an ideal storm in case you are not ready. I’ve seen this throughout my very own enterprise and within the teaching communities I run. The key’s to create a technique that balances sensible advertising and marketing with mindset and self-care, so you’ll be able to thrive as a substitute of burn out.

Staying Grounded When the Calendar Looks Empty

One of the largest mindset traps photographers fall into is spiraling when their calendar seems lighter than they need it to. I’ve been there too. The intuition is to panic and begin doing all of the issues, chasing each new technique, and evaluating your self to photographers who declare to be booked out years prematurely. What I remind my shoppers is that you just have no idea what these companies truly seem like. Many decrease their pricing and want extra shoppers to make the identical income, whereas others have utterly completely different fashions. Your images enterprise technique have to be rooted in your targets, your pricing, and your capability, not in another person’s Instagram submit.

Mindset and Nervous System Regulation

Even the perfect images enterprise technique is not going to work in case you are too frazzled to implement it. This is why nervous system regulation is one in all my nonnegotiables. For me that appears like walks, meditation, hypnosis, and journaling. When I decide to these practices, I create the calm wanted to observe by way of on advertising and marketing and shopper work. I encourage my teaching shoppers to seek out the one or two practices that work greatest for them and stick to them. Stress and panic shut you down, whereas regulation opens you as much as obtain new alternatives.

Leveraging AI to Simplify Your Work

Another essential piece of your images enterprise technique proper now’s utilizing AI in sensible and easy methods. Most of us can not afford a VA or social media supervisor, however we are able to afford a ChatGPT subscription. That’s why I created Senior Sunday, a customized GPT that helps senior photographers create blogs, social posts, and advertising and marketing content material shortly. It’s solely $44 whole, not a month-to-month subscription. I additionally constructed Content Fuel, a Canva doc of endless prompts that features Senior Sunday for $75. Both are designed to provide you quick, sensible advertising and marketing help with AI so you’ll be able to spend extra time capturing and fewer time stressing.

Also – I posted a quick tutorial on YouTube of how we are able to now use customized GPTs IN a undertaking file in Chat GPT!  It’s gamechanging!!! Watch it HERE.

Resources You Don’t Want to Miss

In this episode I additionally share concerning the Photo Bundle, which is stay by way of August 26. It’s full of over $2,000 value of assets for simply $97, together with my Content Fuel and Senior Sunday. Plus, I’ll be talking on the Her AI Summit and the Ease and Alignment AI Summit this fall. I’m additionally planning a stay birthday class in September the place I’ll stroll you thru AI methods for photographers step-by-step. These alternatives are about making your images enterprise technique sustainable, worthwhile, and truly pleasant. Listen in for all the main points and hyperlinks to seize these assets earlier than they expire.

Watch This Episode on YouTube

 

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