Zupee To Pivot To Quick Video Content material

Z47-backed gaming platform Zupee is pivoting to quick video content material following the ban on actual cash gaming, sources informed Inc42.

The startup started a pilot of the brand new providing final week, the sources stated. Zupee doesn’t plan to launch a separate app for the providing and would combine the quick video content material inside its current app.

The platform will provide subscriptions for its quick video content material. Users will be capable to entry the platform from exterior India as properly. For this, Zupee is trying to incorporate a brand new abroad entity, most definitely within the US.

Besides, the startup additionally plans to work on a brand new astrology platform. However, discussions on it are at a preliminary stage and nothing has been finalised but.

An in depth questionnaire despatched to Zupee didn’t elicit any response until the time of publishing this story.

Founded in 2018 by Dilsher Malhi and Siddhant Saurabh,  Zupee affords informal video games like Ludo Supreme, Snakes & Ladders Plus, amongst others. On the again of the rising reputation of its actual cash gaming choices, the startup claimed to have turned worthwhile in FY24. Its revenue after tax stood at INR 146 Cr in FY24 as in opposition to a lack of INR 36 Cr within the earlier fiscal 12 months. Revenue zoomed 36.5% YoY to INR 1,123 Cr throughout the 12 months.

However, like different actual cash gaming startups, Zupee needed to discontinue its paid choices as a result of ‘Promotion and Regulation of Online Gaming Act, 2025’. It at present solely affords free-to-play video games, and this can hit its high and backside strains. 

The Online Gaming Act, which obtained President Droupadi Murmu’s assent final month, prohibits all types of actual cash gaming, whether or not primarily based on ability, likelihood or a hybrid of each. It additionally bans promoting and promotion of such video games throughout all media platforms and blocks banks from processing monetary transactions associated to actual cash gaming platforms. 

The Act has a provision of imprisonment of as much as three years and fines of as much as INR 3 Cr for operators who facilitate these gaming platforms.

The Act has created havoc within the nation’s gaming business, with startups shedding staff in droves and pivoting to new enterprise fashions.

Dream11 mother or father Dream Sports has shifted its focus to scaling its sports activities streaming platform FanCode and looking for alternatives within the AI area. Meanwhile, WinZO has forayed into the microdrama area and can now provide its actual cash video games in worldwide markets such because the US. 

The likes of MPL, PokerBaazi, Games24x7 and Head Digital Works are sacking tons of of staff to take care of the true cash gaming ban.