CUPRA expands its way of life universe in Germany with the launch of the CUPRA Drink, in collaboration with Vichy Catalan

The CUPRA Drink is free from alcohol, refreshing, and crafted solely from with pure components. The spicy contact of ginger of the drink supplies a particular flavour and remembers the model unconventional spirit, whereas the acid kick of lime mirrors CUPRA’s electrifying efficiency and presents a sensory journey. Adding to this sensation with its legendary style, Vichy Catalan’s glowing water enhances the sensorial expertise and displays the model of CUPRA, a model born subsequent to the Mediterranean sea.

“This collaboration with CUPRA marks a significant step forward in the innovation of our beverages, bringing together two brands that embody a unique spirit and style. We’re excited to now expand this experience to Germany and connect with new consumers through the CUPRA Drink”, mentioned Laura Álvarez, Vichy Catalan Corporation advertising director.

The CUPRA Drink is the primary beverage Vichy Catalan has co-created with an automotive model. This natural-ingredient drink will now convey its electrifying flavour to German audiences—out there in CUPRA City Garages as a part of a multisensory model expertise that captures CUPRA’s daring and progressive spirit, and shortly in chosen retail factors to achieve much more way of life lovers.