Panpuri opens its first Singapore retailer at Takashimaya

“We have the heritage, the craftsmanship, a unique knowledge of and approach to wellness, but no one had really translated and modernised it for global consumers. There were a few spas here that were well known back then, but none of them used Thai products – instead, they all used European products,” he shared.

This was how he grew to become impressed to construct a luxurious wellness model primarily based on holistic therapeutic traditions and merchandise that had Thai heritage at its central focus.

Panpuri units itself aside from its Thai counterparts in a number of methods – its high-end positioning, established through each side of the model, from the packaging to the shop design and the expertise it creates for the shopper, whether or not whereas procuring or utilizing its merchandise. Quality is, after all, of utmost significance.

“We focus on natural botanicals, and started with clean formulations since day one, which is quite unheard of in Thailand back in those days. It’s not easy to source for clean materials – we were among the first to use certified organic ingredients in our products in a time when no one was talking organic yet,” remembered Siripark.

SCENTS FOR THE SENSES

Therapeutic scents have all the time been part of Siripark’s life since his childhood years. In reality, one among Panpuri’s hottest scents was impressed by a few of his earliest recollections involving pure botanical fragrances. “My grandmother would get me to help her pick jasmine blooms from her garden in the morning, and we soaked them in water. We would then use this scented water for splashing on and cooling our body. It smells good and is so soothing for the senses,” he shared.