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The corporations will host impactful neighborhood workshops and introduce a brand new world trafficking prevention partnership with It’s A Penalty forward of the FIFA World Cup
HOLLYWOOD, Fla., Jan. 13, 2026 /PRNewswire/ — Hard Rock International and Seminole Gaming are recognizing National Human Trafficking Prevention Month this January by increasing their complete anti-trafficking initiatives with instructional boards at flagship properties, a brand new partnership for the 2026 FIFA World Cup and world development of current packages, together with the Social Identity Quest program, Change for Change initiative and trainings for frontline group members.
“Our responsibility extends far beyond providing world-class entertainment and hospitality experiences,” mentioned Stephanie Piimauna, Senior Vice President of People & Inclusion at Hard Rock International and Seminole Gaming. “We recognize our unique position to identify, prevent and combat human trafficking. This year’s initiatives reflect our commitment to community partnership and ensuring our programs serve those most vulnerable to exploitation.”
These initiatives construct on Hard Rock International’s industry-leading dedication to combating human trafficking. Their efforts not too long ago earned recognition from ECPAT International, who named Hard Rock International a 2025 Top Member of The Code, the world’s first and solely voluntary set of enterprise ideas that journey, tourism and hospitality corporations can implement to stop the sexual exploitation and trafficking of youngsters.
Convening Communities and Industry Leaders to Support Trafficking Prevention
This month, Hard Rock and Seminole Gaming are bringing collectively group members, neighborhood companions and {industry} leaders in collaborative workshops designed to create revolutionary prevention methods that may additional inform the businesses’ human trafficking prevention packages.
On January 14 at Seminole Hard Rock Hotel & Casino Hollywood, Hard Rock and Seminole Gaming will host a Warrior Workshop to Reclaim Safety. While human trafficking and associated social points disproportionately have an effect on Indigenous communities, vital gaps persist in trafficking prevention assets obtainable to serve these populations. The workshop invitations the Seminole neighborhood and group members from Hard Rock and Seminole Gaming to share lived experiences and develop prevention methods.
The workshop will likely be facilitated by Durante Blais-Billie, Seminole Tribe member and Social Responsibility Specialist at Hard Rock International and Seminole Gaming; Cheyne Bluhm, Deputy Director of Curriculum & Learning at PACT (Protect All Children from Trafficking); and Tsvetelina Thompson, Managing Director at Twentyfour-Seven Inc.
On January 28 at Hard Rock Hotel New York, Hard Rock will host an academic discussion board with neighborhood associate Covenant House to collect {industry} leaders with trafficking survivors and consultants to discover practices that may speed up {industry} motion to guard weak youth. Attendees will sort out real-world challenges, share firsthand insights and construct options for collective motion and industry-wide engagement.
Panelists will embrace Durante Blais-Billie and representatives from Covenant House, Signature Aviation, the New Jersey Division of Criminal Justice, Office of the Attorney General and Marriott International.
Global Partnership with It’s A Penalty for 2026 FIFA World Cup
As the 2026 FIFA World Cup prepares to unite tens of millions of followers across the globe, Hard Rock and Seminole Gaming are partnering with It’s A Penalty to leverage the most important sporting occasion as a vital training platform to stop trafficking.
The marketing campaign, rolling out in April 2026, will unite hospitality {industry} members, regulation enforcement and local people companions to teach individuals on the indicators of human trafficking and report it, with focused outreach to victims and at-risk people. It’s A Penalty will present supplemental coaching for Hard Rock and Seminole Gaming group members, enhancing frontline response capabilities throughout properties in host cities.
Educational Influence Through Social Identity Quest (SIQ) Program
Since its creation in collaboration with PACT in 2021, Hard Rock and Seminole Gaming’s Social Identity Quest (SIQ) program has reached 3.2 million college students and 141,000 educators throughout the United States and Mexico. Through numerous simulations that information kids and youths to make protected choices, SIQ is designed to assist college students look at how they work together on-line to establish the hazards of on-line predators and stop danger.
Initially designed for American highschool college students, the SIQ program has expanded via the years to create new curricula for particular scholar populations. In 2025, Hard Rock launched three new SIQ packages: a Spanish-language version, a program for grades 4–6 specializing in social media & information sharing safety and one other program for grades 7–12 specializing in healthy online relationships, in addition to trafficking awareness.
The U.S. Chamber of Commerce acknowledged the Social Identity Quest program as a National Best Practice in 2025.
Change for Change Guest Donations
For the fourth yr in a row, Hard Rock and Seminole Gaming will increase funds for human trafficking prevention via the Change for Change program. Participating on line casino properties will encourage visitors to donate any change from money tickets to the Hard Rock Heals Foundation at choose Everi & NRT kiosks, with all change contributions going to the Hard Rock Heals Foundation to help PACT.
In 2025, Hard Rock donated $100,000 to PACT via the Change for Change initiative.
Team Member Training & On-Site Resources
Since 2022, Hard Rock has empowered almost 143,510 guest-facing group members at inns and casinos via complete anti-trafficking coaching, making a frontline community of skilled professionals outfitted to acknowledge warning indicators and reply successfully to guard potential victims.
In the previous yr, Hard Rock and Seminole Gaming have expanded their Twentyfour-Seven QR code sticker program to 54 properties – a rise of 10 areas – spanning 13 international locations. This initiative supplies 24/7 help assets for these in want whereas additionally serving as a deterrent in opposition to human traffickers who would possibly goal people at these venues. Since launch, scans of the code have resulted in 109 interventions to help victims.
Learn extra about Hard Rock and Seminole Gaming’s human trafficking prevention efforts and 2026 CSR Report at hardrock.com/social-responsibility.
About Hard Rock®
Hard Rock International (HRI) is without doubt one of the most globally acknowledged corporations with venues in almost 80 international locations spanning greater than 300 venues together with owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Locations and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most useful assortment of genuine music memorabilia with greater than 88,000 items displayed at areas across the globe. The Unity™ by Hard Rock world loyalty program rewards members for doing the issues they love throughout collaborating properties. In addition, Hard Rock Digital spotlights the sports activities betting and that iGaming expertise with merchandise remixed within the spirit of Hard Rock for gamers worldwide.
HRI has acquired quite a few {industry}, vacation spot and office awards throughout the journey, hospitality, gaming, leisure and meals & beverage sectors. HRI at the moment holds funding grades from major investment-grade ranking businesses: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For extra data on Hard Rock International, go to www.hardrock.com or shop.hardrock.com.
About Seminole Gaming
Seminole Gaming manages six Florida on line casino enterprises for the Seminole Tribe of Florida, together with Seminole Hard Rock Hotels & Casinos in Tampa and Hollywood, Fla. Seminole Gaming has lengthy been acknowledged for its {industry} improvements and success. The Seminole Tribe was the primary Indian Tribe in North America to open Ultimate Bingo, a high-stakes bingo corridor and on line casino, which debuted in 1979 and have become the forerunner of the Indian Gaming motion. Seminole Gaming at the moment holds funding grades from major investment-grade ranking businesses: S&P Global Ratings (BBB) and Fitch Ratings (BBB).
SOURCE Hard Rock International
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This web page was created programmatically, to learn the article in its authentic location you'll…
This web page was created programmatically, to learn the article in its unique location you…
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