I’m becoming a member of Medal to work on one in all gaming’s hardest issues: discovery. Over the previous 3 years at Ruckus Games, we raised $20M in one of many worst enterprise markets on file, grew our YouTube to… | Alexandra Takei → GDC

I’m becoming a member of Medal to work on one in all gaming’s hardest issues: discovery.

Over the previous 3 years at Ruckus Games, we raised $20M in one of many worst enterprise markets on file, grew our YouTube to 100K+ subs, debuted The Holdouts at Gamescom, and constructed a gifted crew. It has been a pleasure constructing 0 to 1. I’m so happy with the work and grateful for the individuals I met alongside the way in which.

What I realized informs what’s subsequent — the instruments to achieve gamers (even should you’ve validated who they may be) at scale barely exist. I developed a thesis about what works and what’s lacking:

– Players discover the moments in your sport price sharing
– In an period of saturation on PC, it is best to be capable to run UA
– Better to be mentioned in a whole bunch of group chats than in a giant Discord
– There should be a greater resolution than emailing 4000 creators and begging

15M gamers use Medal to clip and share gaming moments with their associates. They flip your sport’s moments into the phrase of mouth required to interrupt out large or just discover that core neighborhood. And they final eternally and are honest as a result of actual gamers made them.

Excited to sort out this alongside Pim de Witte, Ken Colton 🔜 GDC, James Swingos, Kent Rollins, Paula Hübner Wehmeyer, and the remainder of the unimaginable crew at MGI.

Winning means we modify how the trade works.

Come chat with us should you’ll be at GDC: