Florida’s tourism is the best it is ever been, and it is all because of an increase in home journey, Gov. DeSantis mentioned

Florida attracted a file 143.3 million guests final 12 months, up 0.2 % from 2024, Gov. Ron DeSantis’ workplace introduced Friday.

The preliminary estimate is bolstered by home tourism, which accounted for 91.5 % of the vacationers. The 131 million home guests had been up 0.3 % from 2024.

Overseas journey was up 4 % on the 2024 figures, with almost 9.3 million guests.

But the two.9 million Canadian guests for all of 2025 marked a 14.7 % drop from 2024.

Last month, tourism leaders in Florida mentioned they had been increasing efforts to attract Canadians, the place the U.S. has seen a journey backlash over the phrases and actions of President Donald Trump, from tariffs to calling the U.S.’s northern neighbor the 51st state.

“We’re doing what we can, just as we are with any country outside the United States, to make sure that visitation remains strong,” Visit Florida President and CEO Bryan Griffin mentioned throughout an govt committee assembly on Jan. 26.

Friday’s launch from DeSantis’ workplace said that the Canadian visitation remained “consistent with historical trends where Canadian travel represents approximately two percent of total visitation.”

In 2019, the final 12 months earlier than the COVID pandemic, Canadians had been at 3.11 % of the state’s tourism figures, with 4.088 million Canadians amongst an total vacationer rely of 131.07 million.

The launch additionally put fourth quarter numbers at a file 33.5 million vacationers, of which 30.31 million had been home, 2.55 million had been abroad and 642,000 had been Canadian.

The fourth quarter rely is up 0.6 % from the identical quarter of 2024, with home guests up 0.8 %, abroad journey up 2.7 % and Canadian visits down 13.1 %.

At the January govt committee assembly, Griffin anticipated progress with the abroad figures as the highest three sources had been exhibiting progress: Brazil was up 10.4 %, the United Kingdom noticed a 6 % improve, and visits from Colombia had been 6 % increased than in 2024.

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