Country star Brantley Gilbert enters rising non-alcoholic beer market

Brantley Gilbert, the seven-time No.1 nation hit singer-songwriter, has skilled multiple event in his life the place his 14-year sobriety felt like sitting on the sidelines.

“Nothing beats a cold beer when you’re grilling out or watching a game with your buddies, your family. And as a country music songwriter, we write about cold beer in every other song,” Gilbert instructed Fox News Digital.

“This is a chance for those of us that have taken alcohol out of our lives for one reason or another to drink a cold beer,” he stated, “and share one with our buddies.”

America’s oldest and youngest generations are consuming much less, with U.S. alcohol use hitting its lowest level in practically a century, in response to the 2025 Gallup Consumption Habits survey. Only 54% of adults reported utilizing alcohol final yr, with half of 18-to-34-year-olds not consuming in any respect — a steep drop from the 72% of younger adults who did 20 years in the past.

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The want to chop again on alcoholic drinks has poured right into a budding market of non-alcoholic beers and wines, which Gilbert is now proudly part of.

Going from fan to proprietor, the nation music powerhouse is Real American Beer’s (RAB) newest main fairness accomplice. He’s spearheading the launch of RAB Zero, the model’s first non-alcoholic drink that guarantees “real beer energy” with out compromise.

For each case that’s bought, RAB plans to donate $1 to the usO.

“The RAB folks are just next-level people, and they’re patriots,” Gilbert stated. “They’re about God, family and country, and that’s easy to get on board with for me.”

Real American Beer goals to set itself other than rivals by making the beer part of a significant expertise reasonably than specializing in the product itself. The model launched in 2024 and pays homage to its late founder, Hulk Hogan.

Led by former Anheuser-Busch InBev govt Terri Francis, he beforehand instructed FOX Business that it had been Hogan’s dream to “be bigger than Bud Light” earlier than his dying in July 2025 at age 71, simply over a yr after launching the corporate.

“[Growing] up, watching wrestling, I thought Hulk Hogan was almost the second coming, and getting a chance to meet him and knowing what he was up to with Real American Freestyle, I got a chance to kind of become friends with him and writing the theme song for that, what he wanted it to sound like,” Gilbert mirrored. “Really, you know, the conversation had to develop into, what do you want this brand to be about? And obviously that was just all-American.”

“I don’t really partner with people that I don’t believe in or products that I don’t use myself,” he added. “Having a stake in the game obviously adds to the equation.”

Gilbert, who has been sober since December 2011, defined why he needed a product that allowed folks to take part in “beer moments” with out alcohol.

“I finally came to terms with the fact that I’m allergic to alcohol, like I break out in handcuffs and bad decisions,” Gilbert stated.

“It’s not that I can’t drink. It’s that I choose not to, you know what I mean? It’s a choice. And I think people are a little more respectful towards that… This is an option… for beer lovers like myself to still pop a top and cheers your buddies and have a cold beer without having all the bad decisions, all the negative things that come with it.”

The nation music star views this partnership as a technique to carry the torch for his late good friend whereas celebrating his personal private redemption as a married dad of three.

He additionally sees 2026 as “a hell of a ride,” even teasing that extra new music is coming.

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“My story is one of those being blessed… My wife coming back in the picture and giving me a chance to love her after not seeing or speaking to each other for six or seven years,” Gilbert stated. “It is this kind of redemption story that, without, frankly, I would be not in a great place.”

“Years down the road, God willing, we are cheers-ing and celebrating not just the success story of this brand, but the success story of American patriotism.”

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FOX Business’ Daniella Genovese contributed to this report.