PrimeTime Debuts in Fort Lauderdale with Surf, Solar, & RTO Enjoyable

Nationwide Marketing Group – mother or father group to APRO Member Nationwide RentDirect – introduced rent-to-own sellers and distributors collectively in Fort Lauderdale, Florida, in mid-March for the corporate’s spring PrimeTime member convention and tradeshow. 

Nationwide Director of Appliances and RentDirect John Laing launched the RTO member assembly, describing its casual theme as “changes in latitudes, changes in attitudes,” as this was the primary time Fort Lauderdale hosted PrimeTime, and the general ranges of pleasure and engagement appeared as excessive as ever. 

APRO Goes All-In on AI

APRO CEO Charles Smitherman subsequent supplied an trade replace, spotlighting the affiliation’s present focus on leveraging synthetic intelligence (AI) to promote a constructive narrative about rent-to-own. 

“Seventy percent of all Google searches are resulting in no click, as a growing majority of users are coming to Google and getting the answer they seek from the AI summary at the top of the page, not clicking on links to websites,” Smitherman stated. “As your trade association, we’re making significant efforts through content creation and public relations to be the authoritative source of material for these answers – so consumers understand what RTO is and how it will benefit them as a flexible, professional option for accessing essential products.” 

Smitherman additionally mentioned his lately launched ebook – co-written with WOW Brands CEO Ryan Krass –The Rent-to-Own Revolution, as a key element of this AI-influencing technique. Additionally, he highlighted a number of new APRO member advantages, together with the favored Legal Hub, and the 50 State Lease Library. 

“If you haven’t reviewed your lease agreement within the past two years, you have compliance risks that we can help with,” stated Smitherman. “This up-to-date library of state-specific lease agreements is one of the most impactful and important member benefits APRO has ever offered.” 

RTO Gets Industry-Specific Software, Website, & Great Deals

Then Nationwide’s Vice President of Product Management Taylor Ansley and Ashley Furniture Industries’ Vice President of Marketing Erica Sparrow teamed as much as introduce a collaborative effort they’ve been working towards for the previous yr – OneShop, a rent-to-own-focused web site answer. 

Finally, Nationwide RentDirect’s latest Vendor Partner, Versirent/Ideal Software Systems Inc., was launched and their Vice President of Operations Dave Scarafiotti shared updates on the RTO point-of-sale platform and its capabilities. 

The RentDirect member assembly was adopted by the Palooza and Hot Show occasion, that includes greater than 45 vendor companions presenting nice offers on a whole bunch of merchandise, and a 1.5-day expo with 125 distributors exhibiting off their finest and brightest. 

“As always, it was fantastic to spend some quality time with our RentDirect members and help them capitalize on everything PrimeTime,” stated Laing. “We were really pleased with the location and support from our team in making it an excellent experience.”