University of Wisconsin’s Women in Entrepreneurship hosted TikTok creator Bria Lemirande Thursday to debate her journey as a content material creator and entrepreneur. The occasion emphasised the significance of connections via a web-based platform.
Women in Entrepreneurship is a student-led program targeted on scholar entrepreneurship and empowering girls entrepreneurs. Lemirande has constructed a web-based presence and platform with practically two million followers, recognized for her recipes, giant meals hauls and farmer’s market finds, in keeping with WIE.
Taking inspiration from different food-related creators like Halle Burns, Lemirande stated she noticed potential in making movies and determined to take a leap of religion.
“I thought I would love to make videos of my food and share it with people,” Lemirande stated. “I think I made a video the next day and posted it on Tiktok and it was just me making dinner.”
Lemirande defined that content material creation ought to be rooted in authenticity, actuality and normalcy, which helped preserve her steady virality.
Lemirande additionally mentioned sustaining authenticity via aligning morals and values with branded content material and firm partnerships.
“I never like to partner with brands — especially in the food space — that’s overly diet-related or talking about things like low-calorie foods, because I never want to send any messages to my audience that would make you feel weird about food,” Lemirande stated.
Lemirande spoke about her model partnerships with Oddli, a female-owned retail firm, and the way the shared values of girls in entrepreneurship and help for women-owned companies excited her to work with this model.
“I wanted to support a business that was women-owned, and it was cool to be working with women and lifting them up,” Lemirande stated.
Although Lemirande emphasised positivity, there have been cases the place she confronted obstacles or challenges in her journey in content material creation.
She mentioned negativity within the content material creation course of and journey, which she stated can have a big position in deterring people from pursuing a path in content material creation.
“It’s important to remember that … not every video has to do well,” Lemirande stated. “I think you need to let go of the thought that ‘this was a failure.’”
Negativity and backlash from the web have brought on emotions of doubt and overthinking that Lemirande has confronted in her social media journey.
Lemirande additionally opened up about her future targets of doing long-form content material creation on different platforms reminiscent of Youtube, and he or she seems to be to further targets of working with totally different manufacturers. As digital content material and digital media proceed to develop, Lemirande emphasised the ability of perception and self-confidence.
“Believe in yourself, and if you have any desire to do this, just do it,” Lemirande stated.