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My longtime buddy and journalism colleague, Chris Sieroty, attended the gaming convention in Atlantic City, which featured Hard Rock Chairman Jim Allen as one of many audio system. He offered me with Allen’s remarks on the corporate’s Las Vegas venture.
The 20 months of building reworking the previous Mirage into the Hard Rock Las Vegas have attracted their fair share of comments on social media — particularly the almost 700-foot-tall guitar-shaped lodge tower.
Is it an eyesore? Or will it change guests’ impressions of the Strip?
One Reddit commentator wrote two months ago that the closure of The Mirage “feels like tearing down one of the most successful casinos in history to install a corporate brand experiment with huge expectations attached to it.”
Hard Rock Entertainment, which is privately owned by the Seminole Tribe of Florida, has mentioned little publicly since closing The Mirage in July 2024.
Last week in Atlantic City, Hard Rock Chairman Jim Allen offered some particulars and monetary perception into the venture, which the corporate hopes to open in late 2027 or early 2028.
“What I can tell you is that we are on that schedule,” Allen mentioned on the East Coast Gaming Congress.
Allen, one among eight gaming executives who spoke on the occasion, mentioned the guitar-shaped tower, when completed, can be simply shy of 700 ft. While it should eclipse its subsequent tallest Strip neighbors — The Palazzo, Wynn Las Vegas and Resorts World — it should nonetheless be shorter than the Strip’s tallest lodge, Fontainebleau, which stands at 729 ft.
“It’s a massive statement,” Allen mentioned of the Las Vegas improvement. “The expertise that we will provide doesn’t exist wherever in Las Vegas. We consider it is actually the game-changer.
“There are a few technological things that have come into play that we recently signed. That will be the driver for the final opening date,” Allen mentioned, including that “we have gone a little crazy with the pools that we’ve designed. It’s not just a day club, but truly an ultra-high-end, five-star luxury experience.”
The convention was held at Hard Rock Hotel & Casino in Atlantic City, previously the bankrupt Trump Taj Mahal. The firm bought the resort in 2017 and reopened a 12 months later underneath its new title.
Hard Rock purchased The Mirage in 2022 from MGM Resorts International for $1.1 billion. The resort was closed for an overhaul of the property, which Steve Wynn developed and opened in 1989 at a then-unheard-of value of $630 million. The Mirage’s opening kicked off three many years of Strip improvement.
Hard Rock constructed the primary guitar-shaped tower on the firm’s Seminole Hard Rock Casino Resort in Hollywood, Florida. It stands at 450 ft.
Allen offered a number of highlights concerning the Guitar Tower, saying the ground numbers are deceptive on condition that the lodge begins “on top of an eight-story building.” Construction has reached the thirtieth flooring with 12 flooring left to go. He referred to as the location “the Strip’s 50-yard line,” saying the massive rendering displayed on the convention was “not exaggerated to try to look impressive.”
Unlike its effort to rename and refresh the Taj Mahal, Hard Rock is remaking The Mirage.
The property’s iconic 54-foot-tall volcano and tropical island-like setting alongside the Strip have been rapidly bulldozed after closing. The glass atrium, porte cochere entrance, the dolphin enclosure and Siegfried and Roy’s Secret Garden have been additionally demolished.
The 3,000-room Y-shaped lodge tower has been stripped of its gold glass and is being reconfigured.
As a personal firm, Hard Rock has not formally given a value for the venture. Allen recommended in 2023 that it could value $4 billion to $5 billion. Allen mentioned final week the corporate was financing 30 p.c of the venture, with Hard Rock offering 60 p.c “equity.” He did not point out the remaining 10 p.c.
“I don’t believe in [being] overleveraged,” he mentioned. “So that building is based upon our cash and what we have stated publicly is that we could finish this building.”
According to the web site 500 Nations, which tracks tribal gaming, the guitar-shaped lodge is predicted to have 600 rooms, however the capability of the as soon as 3,000-room former Mirage tower is unclear. The firm declined to touch upon the venture.
Spirit contemplating liquidation; LV airport officers consider routes could be picked up
Spirit Airlines, as soon as the second busiest air service at Harry Reid International Airport, has all however disappeared from Las Vegas. Reports surfaced final week that the air service could possibly be gone solely from airports nationwide.
CNBC reported that the corporate, which has been attempting to recuperate from its second chapter in lower than a 12 months, was contemplating liquidation and cited rising jet fuel costs as a key driver. The Wall Street Journal reported Tuesday that Spirit reached out to the Trump administration searching for an emergency bailout.
Spirit, which has service between Las Vegas and markets similar to Reno, Los Angeles, Atlanta, and Houston, averages roughly 125 flights every week.
Clark County Aviation Department spokeswoman Amanda Mazzagatti mentioned in an e-mail that if Spirit have been to drop its Las Vegas-Reno routes, “It is likely another carrier will step in to serve that market.”
The chapter reorganization brought on Spirit’s total passenger rely to say no 42 p.c in 2025 to 4.6 million, down from virtually 8 million in 2024. In the primary two months of 2026, Spirit’s passenger rely at Reid Airport is down 73 p.c. Spirit fell out of the airport’s high 5 service rankings final October.
Mazzagatti mentioned different airways picked up roughly half of Spirit’s capability final 12 months following the chapter.
“In many cases, airlines independently move to fill gaps when routes are discontinued, without direct pursual from the airport,” Mazzagatti mentioned. “That said, not all routes were replaced, as some markets may have been oversaturated.”
At its peak, Spirit served 34 markets to Las Vegas. Of these, 21 have been additionally served by two further airways and 13 by one further airline.
⚽ Reno soccer stadium plans include hotel-casino, dining, retail — Jeffrey Meehan, Reno Gazette-Journal
Reno Pro Soccer is the thriller purchaser of the Jones West Ford website for a 6,000-seat stadium for an expert soccer franchise.
💲 Sports betting industry spends $41 million to influence elections — Theodore Schleifer and Kenneth P. Vogel, The New York Times
Led by DraftKings, FanDuel and Fanatics, the business goals to form future regulation.
💸 CEO: Prediction market competitors ‘driving up prices’
Sports betting operator BetMGM mentioned final week that prediction markets are driving up the corporate’s prices for advertising and incentives to draw and retain clients. Adam Greenblatt, CEO of the 50-50 three way partnership firm owned by MGM Resorts International and Entain Plc, said the company is “refining our approach to online sports betting marketing for the rest of the year under the assumption that current media conditions persist.” Greenblatt mentioned he’s wanting towards “an expedient outcome of the almost inevitable hearing of the pro-states rights, pro-tribal rights and anti-prediction markets case by [the U.S. Supreme Court].”
🌽 🥩 Is sports activities betting a commodity? ‘No,’ says a gaming marketing consultant
Las Vegas-based gaming marketing consultant Brendan Bussmann questioned whether or not the Commodity Futures Trading Commission ought to be overseeing prediction markets. He mentioned the exercise shouldn’t be thought of a commodity. “Being a kid from Nebraska that knows a thing or two about real commodities like corn and beef, I know what is not a commodity: Who will win the Stanley Cup? Sports is gambling, no matter how many times Kalshi and other companies want to try and change the definition.”
🏈 Just one of many Kalshi judges hails from a sports activities betting state
Some readers had questions concerning the backgrounds of the three ninth Circuit Court of Appeals judges who oversaw final week’s listening to on the Nevada Gaming Control Board’s efforts to ban Kalshi and different prediction markets from providing sports activities betting within the state. All three judges have been appointed to the court docket by President Donald Trump throughout his first time period. Only one, Judge Bridget Shelton Bade of Phoenix, who beforehand served as a U.S. District Court choose in Arizona, is from a state with state-regulated sports activities betting. The different two judges, Ryan Nelson, of Idaho — who oversaw the listening to — and Kenneth Lee of Los Angeles, held administrative authorized positions within the administration of President George W. Bush.
🎰 IGT names new president for casino-based gaming gear
IGT named Mark Wadley as president of land-based gaming, which means he’ll oversee the corporate’s slot machine and gaming gear enterprise for on line casino flooring. Wadley spent 5 years with Aristocrat, the place he labored with IGT CEO Hector Fernandez. The firm mentioned Wadley’s oversight will embrace world gross sales, product administration, subject companies, manufacturing, advertising, exterior communications and authorities relations.
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