Valeo Group | 24 Apr, 2026
| 5 min
Valeo and holoride partnership accelerates the worldwide rollout and scaling of in-vehicle prolonged actuality gaming experiences for passengers.
The collaboration leverages Valeo’s Advanced Driver Assistance Systems sensor suite and algorithms, mixed with holoride’s Spatial Intelligence expertise, to create motion-synchronized, environment-aware gaming.
April 24, 2026 – Beijing, China – Valeo, a worldwide chief in automotive expertise, and holoride, the pioneer in in-vehicle prolonged actuality, at present introduced the growth of their partnership at Auto China 2026, accelerating the rollout of prolonged actuality (XR) gaming experiences for passengers worldwide.
Following the preliminary unveiling of their collaboration at CES 2026, the 2 corporations are actually specializing in scaling a rising portfolio of in-car prolonged actuality content material – bringing immersive, motion-synchronized gaming experiences into manufacturing autos throughout world markets.
By combining Valeo’s superior sensor applied sciences with holoride’s real-time spatial intelligence, the partnership allows video games that seamlessly combine the bodily world into gameplay – remodeling journey time into interactive leisure.
“Through our partnership with holoride, combining our world-class ADAS expertise with their Spatial Experience Software Development Kit (SDK), Valeo Racer is redefining the in-car experience,” mentioned Marc Vrecko, CEO of Valeo Brain Division. “This venture proves that our ADAS and AI technologies — originally developed for driver assistance and safety — are now an innovation engine for new forms of entertainment and comfort. This is a major step for Valeo, positioning our technology at the core of a more human, engaging, and connected mobility.”
“We are moving from first launches to scaling a full content portfolio,” mentioned Nils Wollny, Co-Founder and CEO of holoride. “Together with Valeo, we are making extended reality gaming in the car ready for mass adoption – bringing immersive,
motion-synchronized experiences to passengers around the world.”
Scaling the Extended Reality Gaming Portfolio
At Auto China 2026 (April 24 – May 3), holoride and Valeo are showcasing the following step of their partnership: the growth of their prolonged actuality gaming portfolio with new titles and enhanced customization capabilities for automakers.
Visitors can expertise these improvements firsthand at Valeo sales space (#B2D01) and holoride sales space (#W1B22). At the holoride stand, attendees also can register for unique dwell driving demonstrations, the place prolonged actuality content material is skilled inside a shifting automobile – totally synchronized with real-world driving circumstances.
This portfolio growth is powered by the mixture of Valeo’s world-leading Advanced Driver Assistance Systems (ADAS) and holoride’s Spatial Intelligence expertise.
Valeo’s suite of cameras, radars, and AI-driven notion algorithms builds a real-time digital twin of the atmosphere across the automobile, whereas holoride’s Spatial Perception Engine interprets real-time automobile movement and environmental information to create a synchronized digital layer that informs the sport content material in real-time. holoride’s Spatial Experience SDK allows builders and OEMs to construct adaptive, motion- and location-aware gaming experiences tailor-made to their manufacturers and prospects.
Together, these applied sciences allow a scalable ecosystem for prolonged actuality gaming – bringing new ranges of immersion, consolation, and personalization to in-car leisure on the go. These new experiences improve the worth of the sensors which might be already onboard.
While the present focus is on increasing the prolonged actuality gaming portfolio, holoride and Valeo see important long-term potential for spatially-aware in-car experiences past gaming – laying the muse for a broader class of functions powered by real-time environmental understanding.
From First Launch to Portfolio Expansion
The expanded partnership builds on a key milestone achieved simply weeks in the past: the launch of R:Racing, an prolonged actuality racing sport launched within the newly launched Renault Filante, Renault Korea’s newest flagship automobile.
Originally unveiled because the Valeo Racer idea at “South by Southwest® (SXSW) in 2024, “R:Racing” is the world’s first XR gaming expertise totally built-in right into a manufacturing automobile, leveraging current automobile sensors, cameras, compute {hardware}, and software program intelligence. By utilizing real-time automobile information and dwell environmental notion, the system seamlessly blends digital gameplay with the true world, creating an immersive and motion-synchronized expertise for passengers. Utilizing the true world atmosphere as backdrop turns each single play into an distinctive expertise. Another key profit is the drastic enchancment of movement illness sensation in comparison with commonplace, not motion-synchronized content material.
The sport idea is designed for seamless adaptation throughout manufacturers – opening the door for OEM-specific content material and customization. Passengers can entry these experiences by way of in-vehicle infotainment (IVI) techniques or on private units resembling smartphones and tablets, making certain flexibility throughout automobile platforms and consumer preferences.