The 2026 Creative 100: Brand Innovators Profitable With Playful Moments

Adam Selman
EVP & CCO, Victoria’s Secret

New gig: The designer behind a number of the most iconic world tour seems to be worn by Rihanna and Lady Gaga joined the storied lingerie home final 12 months.

All eyes on him: Selman government produced final 12 months’s Victoria’s Secret Fashion Show, which introduced in a staggering 60 million viewers with star runway turns from Angel Reese, Gigi Hadid, Adriana Lima, and extra. His creativity shone by immersive set designs, spellbinding movies, and greater than 90 customized seems to be.  

Hearts aflame: Off the runway, Selman led artistic for Victoria’s Secret and Pink’s big-ticket vacation: Valentine’s Day. Hailey Bieber and Ok-pop lady group Twice gave the 48-year-old model some trendy edge, leading to billions of impressions and the strongest-ever Pink marketing campaign.

Carly Gomez
SVP & CMO, Crocs

New tips: Who would have thought that almost 25 years after Crocs’ debut—and 16 since Time journal named them one of many worst-ever innovations—they’d be hotter than ever? CMO Gomez can take some credit score. The Vans alum joined the footwear model in 2025, promptly bought Pete Davidson as an envoy (tube socks and all), and whipped up authentic content material for Complex Ntwrk.