Americans Are Planning Summer time Travel Round Experiences, Events, and Goal-Pushed Getaways

Allianz Partners’ Global Travel Confidence Index finds live shows, festivals, sporting occasions, and experiential journey is driving trip choices this summer season

RICHMOND, Va., June 3, 2026 /PRNewswire/ — Americans are constructing their summer season holidays round experiences quite than locations, with stay occasions, sports activities, cruises, and wellness escapes turning into main drivers of journey choices, in line with a brand new survey of vacationers. New knowledge from Allianz Partners‘ Global Travel Confidence Index*, websites youthful vacationers are main the development, with almost two-thirds of Gen Z (65%) and Millennials (63%) planning to attend stay leisure and experiences whereas touring this summer season. More than half of Gen Z vacationers (52%) say a ticketed occasion is the principle motive they’re touring this summer season.

Over half of American vacationers (57%) say they’re more likely to attend a ticketed live performance, pageant, or performing arts occasion whereas touring this summer season, whereas over a 3rd (38%) say attending a ticketed occasion is the first function of their journey. From main music festivals and sold-out stadium excursions to marquee sporting occasions and immersive cultural experiences, Americans at the moment are greater than ever prioritizing significant moments and memory-making journey, in line with this yr’s survey.

Sporting occasions, like this yr’s FIFA World Cup, stay particularly standard, with 38% of vacationers planning journeys round sports activities occasions or tournaments, whereas others are searching for extra immersive experiences by cruises and expeditions (38%), hobby- or sport-based journey (36%), and spa or wellness retreats (32%).

“Travelers today are looking for more than just time away; they’re seeking experiences that feel meaningful, memorable, and worth investing in,” stated Emily Hartman, General Manager at Allianz Partners. “Whether it’s traveling for a once-in-a-lifetime concert, a championship sporting event, or a bucket-list cruise, these trips often involve significant emotional and financial investment. Protecting those experiences has become increasingly important for travelers, and we’re proud to offer travel protection that not only protects the financial investment of the trip itself but also the experience.”

The U.S. survey additionally highlights how vacationers are mixing experiences with flexibility and way of life targets. More than one-quarter (31%) of Americans plan to increase journeys to mix work and leisure, whereas 28% anticipate to work remotely for a number of weeks throughout journey and 23% aspire to longer-term digital nomad life. At the identical time, 35% of vacationers say they’re investing extra in luxurious journey experiences this yr, together with 44% of vacationers underneath 35.

Despite ongoing financial pressures, Americans are proving that journey stays greater than a luxurious – it is a deeply private precedence tied to connection, self-expression, and shared experiences. Rather than merely selecting locations, vacationers are planning journeys round passions and once-in-a-lifetime moments, whether or not meaning attending a sold-out live performance, cheering on their favourite workforce, embarking on an expedition cruise, or reconnecting with family and friends by memorable experiences. The development displays a broader shift towards purpose-driven journey, the place vacationers are searching for journeys that really feel emotionally significant and culturally related, making the expertise itself simply as vital because the vacation spot.

Event Ticket Protector from Allianz Partners can reimburse as much as 100% of non-refundable ticket prices when an insured buyer cannot attend their occasion for lined conditions comparable to an sudden lined sickness, a lined job loss, a lined site visitors accident, mechanical breakdown and extra. Event Ticket Protector additionally offers prospects with entry to 24/7 help by the corporate’s occasion hotline. Event Ticket Protector is out there from many main ticketing suppliers throughout the checkout course of, however will not be obtainable on to shoppers exterior the ticketing buy path.

The Global Travel Confidence Index was performed by nationwide polling agency Ipsos Public Affairs on behalf of Allianz Partners. Allianz Partners presents journey insurance coverage by most main U.S. airways, main journey brokers, on-line journey businesses, lodge firms, cruise traces and on to shoppers. For extra data on Allianz Partners and obtainable journey insurance policies, please go to http://www.allianztravelinsurance.com/.

*Methodology: These are the findings of an Ipsos survey performed on behalf of Allianz Partners that was fielded between March 20 and April 14, 2026. A complete of n=2001 Americans over 18 participated within the survey which was performed by Ipsos on its Global Advisor on-line platform. Quotas and weighting had been used to make sure the pattern’s composition displays that of the American inhabitants in line with census parameters. This survey has a credibility interval of +/- 2.7 per cent 19 occasions out of 20, of what the outcomes would have been had all Americans adults 18+ been surveyed.

About Allianz Partners
In the United States, Allianz Partners USA (AGA Service Company) presents Allianz Travel-branded journey safety plans and serves hundreds of thousands of consumers annually. In addition to journey safety, the corporate presents occasion ticket safety, registration safety for endurance occasions and distinctive journey help companies comparable to worldwide medical help and concierge companies. AGA Service Company is doing enterprise as Allianz Partners Insurance Agency in Arkansas, California (License # 0B01400) and Hawaii. Allianz Partners is a part of the Allianz Partners Group. Allianz Partners Group is a world chief in B2B2C insurance coverage and help, providing world options that span worldwide well being and life, journey insurance coverage, mobility and help. Customer pushed, our progressive specialists are redefining insurance coverage companies by delivering future-ready, high-tech, high-touch merchandise and options that transcend conventional insurance coverage. Present in over 75 international locations, Allianz Partners Group’s 19,400 workers converse 70 languages, deal with over 58 million circumstances annually, and are motivated to go the additional mile to supply peace of thoughts to our prospects world wide. 

**For Allianz Partners merchandise provided and offered within the U.S.: Terms, circumstances, and exclusions apply to all plans. Plans can be found solely to U.S. residents. Not all plans can be found in all jurisdictions. Availability of protection, together with the epidemic-related advantages and lined causes described right here, varies by product and by state. Products might not embrace all advantages or lined causes described right here. All advantages are topic to most limits of legal responsibility, which can in some circumstances be topic to sublimits and each day maximums. Benefits and limits differ by plan. For a whole description of the protection and profit limits provided underneath your particular plan, fastidiously assessment your plan’s Letter of Confirmation/Declarations and Certificate of Insurance/Policy. Insurance protection is underwritten by BCS Insurance Company (OH, Administrative Office: Oakbrook Terrace, IL), rated “A” (Excellent) by A.M. Best Co., underneath BCS Form No. 52.201 sequence or 52.401 sequence, or Jefferson Insurance Company (NY, Administrative Office: Richmond, VA), rated “A+” (Superior) by A.M. Best Co., underneath Jefferson Form No. 101–C sequence or 101–P sequence, relying on state of residence. A+ (Superior) and A (Excellent) are the 2nd and third highest, respectively, of A.M. Best’s 13 Financial Strength Ratings. Except as in any other case specified, Allianz Partners is the licensed producer and administrator of Allianz Travel-branded journey safety plans within the U.S. and an affiliate of Jefferson Insurance Company. Allianz Partners is a mark of AGA Service Company or its associates. The insured shall not obtain any particular profit or benefit as a result of affiliation between Allianz Partners and Jefferson Insurance Company. Plans embrace insurance coverage and help companies. Noninsurance advantages/merchandise are supplied and serviced by Allianz Partners.

SOURCE Allianz Partners