University pictures, logos, branded supplies shifting to Brandfolder

This month, Metropolitan State University of Denver visible storytelling leaders have begun transferring pictures, logos, templates and advertising supplies to Brandfolder, a brand new one-stop store for accepted pictures, logos, templates and branded visible sources. 

The adoption of Brandfolder will simplify how groups discover, use and handle important media sources whereas bettering entry to property and model consistency. The consolidation of pictures, movies and information previously accessible on Photoshelter and in SharePoint websites to the brand new database is a focused effort to streamline workers’ entry to these sources. 

“Great storytelling starts with easy access to the right resources,” mentioned Amanda Schwengel, assistant director of pictures and video manufacturing. “By bringing our digital assets into one centralized platform, we’re making it easier for staff and faculty to find, use and share approved content while strengthening consistency across our institution.” 

Campus communicators and every other workers who work with University visible property are inspired to overview particulars of Brandfolder adoption deliberate via July 1. 

A wiser house for property

Brandfolder will home pictures, logos, model templates, advertising property, Advancement supplies and supporting artistic information in a centralized location. 

Unlike conventional folder-based techniques, Brandfolder depends on metadata, labels, tags and collections to make property simpler to find via search and filtering instruments. 

The platform contains AI-assisted search and tagging capabilities to assist customers shortly find accepted sources. 

Why the brand new platform?

Brandfolder presents a scalable long-term answer for asset administration, housing a broader vary than earlier platforms. 

The transition is designed to scale back duplicative efforts and streamline collaboration amongst campus communicators. 

What will — and gained’t — change

Photography property from 2024 to current will transfer from PhotoShelter into Brandfolder, whereas accepted advertising and Advancement property — akin to logos, templates, model kits and illustrations which are at present saved in SharePoint — may even be consolidated into the brand new system. 

Archived pictures will stay accessible via University Communications and Marketing upon request. 

Brandfolder implementation is not going to have an effect on a broad vary of different media administration and processes. Video publishing workflows will proceed via present platforms akin to Vimeo and YouTube. Brandfolder isn’t supposed to interchange SharePoint or function common file storage. Departments will proceed to take care of possession and approval processes for his or her property. 

Timeline

How to Access Brandfolder

Most campus customers will want solely fundamental entry to look and obtain accepted property. Contributor and uploader permissions will likely be extra restricted and should require onboarding. 

A Brandfolder training video is accessible to information customers via fundamental features. 

Additional details about creating accounts, coaching registration and assist sources will likely be shared through the June 24 CMC assembly and in future Early Bird protection because the July changeover approaches.