Barron Trump faces criticism over $39 pineapple-coconut drink

Barron Trump, the youngest son of former President Donald Trump, has launched a brand new beverage model, SOLLOS, which instantly drew sharp criticism for its pricing.

The model’s first product is a pineapple-coconut vitality drink containing natural mate, cane sugar, uncooked honey, and monk fruit extract. Each 50-calorie can consists of 120 mg of pure caffeine and is marketed as a refreshing post-surf enhance or a pure vitality raise for tennis fanatics, geared toward shoppers looking for natural and pure components.

A 12-can pack sells for $39, roughly $3.25 per can, a worth that shortly ignited on-line backlash. Social media customers described it as “absurd” and a “rip-off.” The drink is on the market for buy on-line and in choose South Florida shops.

In addition to the beverage, SOLLOS has launched way of life merchandise: shorts for $40, hoodies for $95, and insulated seashore baggage for $80. Barron Trump is listed as a director of the corporate, based mostly in Palm Beach, which obtained $1 million in personal funding from a bunch of mates aged 19 to 23 from South Florida: Rodolfo Castillo, Spencer Bernstein, Steven Hall, and Valentino Gomes. Bernstein and Hall paused their research at Villanova and Notre Dame universities to work full-time on the firm. The firm selected to launch with a single taste first to good the recipe earlier than increasing the product line.

The launch additionally attracted political commentary. A progressive activist group criticized the model, saying, “Selling culture while deporting people,” highlighting a perceived contradiction between SOLLOS’s Latino-inspired branding and the Trump administration’s immigration insurance policies.