Promoting Fantastic Artwork Pictures: Pricing, Editions, Collectors, and Skilled Follow: A Masterclass with R.J. Kern

Objective:

Building a sustainable artwork observe requires greater than making sturdy pictures. Artists additionally want to grasp how one can value their work, handle editions, talk worth, construct relationships, comply with up after alternatives, and create skilled programs that help long-term progress.

Course Description:

In this two-day intensive, photographer R.J. Kern will provide a candid, sensible take a look at the skilled facet of sustaining a high-quality artwork images observe. Drawing from his expertise as a working artist, Kern will talk about print gross sales, pricing methods, version buildings, collector relationships, portfolio evaluation follow-up, institutional alternatives, paintings documentation, delivery, and the every day selections that assist artists construct momentum over time.

This small-group workshop is designed for photographers who have already got a physique of labor and are able to suppose extra critically about how that work strikes into the world.

Participants will discover sensible questions comparable to:

• How do I value my pictures?
• Should I version my work?
• How do I observe print gross sales and editions?
• What data needs to be included with a print sale?
• How do I comply with up after a portfolio evaluation?
• How do I construct relationships with out feeling transactional?
• What do collectors, curators, and establishments want from artists?
• How do I ship, crate, and doc paintings professionally?
• How can I create worth for collectors past the print itself?

Instructor Bio:

R.J. Kern is an American artist whose work explores concepts of dwelling, ancestry, mythology, and the connection between folks, animals, and panorama. His pictures have been exhibited nationally and internationally and are held in private and non-private collections. Kern is the writer of a number of photographic tasks and books, and his skilled observe consists of exhibitions, print gross sales, publishing, institutional relationships, and collector engagement.

In this workshop, Kern brings a working artist’s perspective to the sensible realities of sustaining a high-quality artwork images observe.

Who Should Attend

This workshop is finest suited to photographers and lens-based artists who’ve an current physique of labor and are starting to suppose critically in regards to the skilled programs round their observe.

Participants don’t have to have gallery illustration or an in depth gross sales historical past, however they need to come ready to suppose critically about their work, targets, pricing, viewers, and long-term sustainability.

This workshop is right for artists who’re:

• making ready for or following up after portfolio evaluations
• inquisitive about promoting prints
• contemplating editions or collector relationships
• constructing a high-quality artwork images observe
• on the lookout for sensible steerage from a working artist
• prepared to maneuver past one-time alternatives towards long-term relationships

About the Format

This is a small-group, discussion-based intensive restricted to eight contributors. The restricted class measurement permits for direct engagement with the teacher, group dialog, and a centered studying setting.

Participants ought to anticipate a mixture of lecture, real-world examples, dialogue, sensible demonstrations, {and professional} observe steerage.