Every 12 months, we see the launch of numerous smartphones, audio merchandise, televisions, and software program providers. We choose our favorites and go about our lives, however not each gadget is destined to catch on. Sometimes, although, sure merchandise appear like the subsequent massive factor, solely to finish up with poor adoption charges and ultimately fade into obscurity.
A product class that immediately springs to thoughts is 3D TVs. They had been all the trend for a quick second within the early 2010s, with practically each main TV producer speeding to launch its personal lineup. Yet, they’re not often seen in the present day. Why 3D TVs by no means caught on comes right down to a mixture of restricted content material, costly {hardware}, and the truth that carrying 3D glasses for prolonged durations was merely uncomfortable for many individuals.
There have additionally been a couple of tech disasters which are tough to disregard, just like the Galaxy Note 7, which ended up costing Samsung billions of {dollars}, or Microsoft Zune, which did not even make a dent within the iPod’s dominance. Here’s a have a look at a couple of different tech devices that failed to draw a sustainable person base.
Google Stadia
Google is synonymous with net search however can be identified for its Android working system and Pixel units. Those even remotely tech-savvy will know the way huge Google’s product portfolio is. Unfortunately, Google is notorious for sunsetting providers that fail to realize sufficient traction. One that involves thoughts is Google Stadia — a cloud gaming service that allow customers play PC and console video games on any display with out the necessity for devoted {hardware}. Less than 4 years after its launch, Google Stadia was discontinued.
Cloud gaming itself wasn’t the issue — we’ve a handful of robust contenders like Amazon Luna and GeForce Now that proceed to function in the present day. Where Google Stadia failed was its enterprise mannequin. Stadia initially required a paid {hardware} bundle, however it later added a free tier that allow you to stream video games at as much as 1080p and 60 fps. You nonetheless wanted to purchase titles at their ordinary retail costs for a platform that wasn’t properly established in any respect. While the $10 monthly Stadia Pro subscription included a rotation of claimable titles every month, the library was restricted in comparison with Xbox Game Pass or PlayStation Plus.
Google Stadia’s coronary heart was in the precise place — it needed to make high-end gaming doable for anybody. Unfortunately, anticipating customers to construct a recreation library from scratch on an unproven platform was an excessive amount of to ask for. Google discontinued the service in 2023, citing lower-than-expected person traction.
Humane AI Pin
Ever because the launch of ChatGPT in 2022, we have seen nothing however unbelievable leaps in AI, creating a gap for producers to construct and promote a brand new era of AI-powered units. The Humane AI Pin, launched in 2024, was pitched as a smartphone alternative that customers may put on on their clothes and use to get duties carried out by voice instructions or hand gestures.
The AI Pin was a small, sq., screenless wearable that featured a digital camera, microphone, and built-in projector that displayed data in your palm. It ran Humane’s personal working system, CosmOS, and relied on OpenAI’s GPT-4 and different AI fashions to deal with requests. A evaluate by The Verge talked about how the AI Pin was sluggish and unreliable when answering queries, how the projected display was tough to see open air, and the way uncomfortably heat it will get. It simply did not make sense why anybody would need a further gadget to deal with duties that their telephone may do sooner and higher.
To add insult to harm, a month-to-month subscription of $24 was required to maintain the Humane AI Pin purposeful. That’s greater than a ChatGPT Plus subscription, which is much more succesful on a conventional smartphone or laptop. Needless to say, not sufficient shoppers threw their cash on the wearable, and Humane ended up discontinuing assist for the AI Pin lower than a 12 months after its launch. HP would go on to amass what it described as “key AI capabilities from Humane,” and nearly all of the individuals who owned the gadget weren’t eligible for a refund. Yikes.
Google Glass
The story behind Google Glass is definitely fairly fascinating. It was launched to shoppers in 2014 in a state that was removed from prepared for the mass market. For starters, the glasses seemed like one thing you’ll see fictional characters carrying in a sci-fi film. Its launch worth of $1,500 did not assist. For comparability, the Ray-Ban Meta good glasses that characteristic a high-resolution digital camera, a number of microphones, and a speaker begin at $380 — all of the whereas trying (largely) like a daily pair of glasses. They additionally shine a white mild every time the digital camera is energetic, letting others know {that a} picture or video is being captured.
Google Glass, however, featured no such mechanism, turning it into a possible privateness nightmare. To be truthful, the glasses seemed something however regular, however this additionally made them immediately recognizable. There are studies of customers being requested to go away film theaters or being ticketed for having the contraption on whereas driving a automobile. The funniest half is that Google Glass, like different good glasses, did not final very lengthy on a single cost, particularly when recording video.
As cool of an idea because it was, Google ended up discontinuing the buyer model of Google Glass in 2015. Perhaps the tech big can have higher luck now that the know-how has lastly caught up and it is extra socially acceptable to put on a digital camera in your face. In reality, we’ve clever eyewear incoming from Google later in 2026.
Microsoft Surface Duo
Microsoft is not identified for making smartphones, which is why the Surface Duo announcement in 2019 caught many individuals abruptly. A few Android producers, like Samsung, had already began transport foldable units to the lots, however Microsoft’s resolution was a bit totally different. Instead of counting on a versatile show, the Surface Duo supplied two separate screens related by a 360-degree hinge. This method had its benefits. For starters, the Surface Duo may fold utterly backward, one thing different foldable smartphones could not do on the time. Also, because the hinge went all the best way round, you did not want a 3rd, smaller outer display simply to make use of it as a daily smartphone.
Unfortunately, the Surface Duo was held again by unpolished software program, an ungainly kind issue, and questionable {hardware} selections. For a tool that began at $1,400, the Surface Duo supplied 128GB of storage, 6GB of RAM, a single 11-megapixel digital camera, and a processor that was practically two years previous. It additionally did not characteristic NFC or 5G.
One of the most typical complaints in regards to the Surface Duo was how buggy the software program expertise was. The screens would not reply correctly to modifications in orientation, Bluetooth units would maintain disconnecting, and the gadget would randomly swap off with the screens folded. Microsoft did launch a Surface Duo 2, however the gadget additionally failed to realize traction. Although Microsoft delivered three years of safety patches to the Duo 2, it solely ended up receiving one main Android OS replace.
Apple Vision Pro
Apple does not often take dangers by launching first-generation merchandise earlier than the know-how has matured sufficient to change into mainstream. The Vision Pro did not precisely look like a threat, on condition that VR headsets had been round for years by the point it got here out. In traditional Apple trend, the headset was packed to the brim with cutting-edge {hardware}, and every little thing about its advertising urged that this was the mixed-reality headset that everybody had been ready for. Unfortunately, it did not come low-cost, with the bottom 256GB mannequin retailing for $3,500.
Many critiques of the Apple Vision Pro point out its unbelievable {hardware}, construct high quality, and considerate software program expertise, solely to succeed in the identical conclusion — it is uncomfortable to put on for prolonged durations and much too costly for most individuals to justify.
Apple truly refreshed the Vision Pro in 2025 with the extra highly effective M5 chip and a refresh price of up to120Hz. However, studies recommend {that a} successor to the product is unlikely. According to third-party estimates, Apple solely bought a couple of hundred thousand items of the Vision Pro. Like Google Glass, the issue right here wasn’t the underlying know-how. If something, a number of options of the Vision Pro are genuinely spectacular. Unfortunately, the headset does not appear to present individuals a compelling sufficient cause to interchange workflows which are dealt with completely properly by a number of displays and laptops.