FUJIFILM Australia Brings the Viral Colour Hunt Pattern to Sydney for World Photography Day

New analysis reveals the colors dominating Australians’ digicam rolls in 2026 are Forest Green and Cobalt Blue, with Sydneysiders invited to hunt them down via complimentary guided picture walks at Fujifilm House of Photography

To have a good time World Photography Day, the viral Colour Hunt development is stepping off social media and onto the streets of Sydney, with Fujifilm House of Photography inviting Sydneysiders to expertise the inventive problem for themselves via two complimentary guided images walks.

According to new nationwide analysis commissioned by FUJIFILM Australia, Forest Green and Cobalt Blue are the colors Australians have captured greater than some other in 2026. Almost half (49%) say Forest Green has appeared as the highest color of their digicam roll and of their social feeds this 12 months, adopted by Cobalt Blue at 39% – properly forward of trend-led shades together with Butter Yellow (22%) and Merlot Red (19%).* 

In response to the findings, Fujifilm Australia is inviting contributors to place color on the centre of their images via a hands-on Colour Hunt expertise. The guided picture stroll will start contained in the Fujifilm House of Photography, the place contributors will get their arms on a Fujifilm digicam earlier than becoming a member of Henry C, a photographer recognized for his daring and dramatic color work, for a sensible workshop contained in the studio.

Using lighting and props impressed by the session’s featured color, contributors will discover ways to seize daring, vibrant shades via gentle, composition and digicam settings earlier than placing their new expertise into observe. The workshop can even discover how Fujifilm’s famend color science helps photographers reproduce color with depth, authenticity and emotion.

From there, the group will head into Sydney CBD on a guided Colour Hunt, trying to find the featured shade throughout structure, vogue, cafés, road artwork and on a regular basis moments. Along the way in which, contributors will be capable of experiment with Fujifilm cameras and obtain real-time recommendation from Henry C. Back on the Fujifilm House of Photography, contributors will be capable of print their favorite picture on the print station and take house a complimentary picture print.

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Those who share an authentic Colour Hunt picture on Instagram, tag @fujifilmx_au and use #greenblooded and #FujifilmColourHunt can even go into the working to win a FUJINON XF35mmF2 R WR Black Lens valued at RRP $699, whereas three runners-up will every obtain a $100 Fujifilm House of Photography Gift Card.**

Colour performs an more and more vital position in how Australians seize and share on a regular basis moments. Drawing on greater than 90 years of color experience, Fujifilm is utilizing its analysis findings to encourage Australians to look extra intently on the colors round them and discover how color can rework the tales they inform via images.

The Colour Hunt brings Fujifilm’s famend color science to life via a hands-on expertise, serving to photographers of all ranges higher recognise, perceive and seize color of their on a regular basis environment as a part of this 12 months’s World Photography Day celebrations.

Places within the complimentary Fujifilm Colour Hunt periods on Saturday 22 August 2026 are restricted and might be allotted on a first-come, first-served foundation through Eventbrite. A waitlist might be accessible as soon as periods attain capability.

For extra info on the Fujifilm House of Photography, go to

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