‘Robot Chicken’ Vets Seth Green and Matt Senreich Launch Cocktail Line

Today marks the laborious launch of Hellbent Cocktails.

The line — described as a high-alcohol by quantity, ready-to-drink canned cocktail model “built for geek culture and great times” — comes from Seth Green and Matt Senreich and model builder PJ Loughran. The first two are longtime shut associates and enterprise companions greatest often known as the co-creators of the long-running animated collection Robot Chicken.

The zany collection is vital to notice right here as a result of the idea for Hellbent surfaced as an thought for a Robot Chicken sketch. Green and Senreich have been tossing round concepts for a mock industrial for a werewolf-themed “harder” seltzer. The idea failed and by no means made it to air however it proved to be such an intriguing thought for the pair that they refused to surrender on it. Maybe it was by no means meant to be a sketch however a real-life model for retailer cabinets, in order that they looped in one other longtime good friend, Loughran, founding father of Chicago-based branding and product incubation company Quartermaster, to see if they may flesh it out.

“Hellbent started as a joke, but the more we thought about it, the more we realized there was a real opportunity,” mentioned Green, who can also be greatest often known as a veteran actor well-known for work on such tasks as Family Guy, Dads, Buffy the Vampire Slayer, Austin Powers: International Man of Mystery and extra. “We wanted to make something that tasted like an actual cocktail, had some real horsepower behind it and looked like nothing else on the shelf. And obviously, we wanted monsters.”

Said Senreich: “There are a lot of beautiful cans out there. We wanted to make cans that looked like they were about to jump off the shelf.”

Blended and canned in Missouri, Hellbent launches with three choices: Dirty Shirley (vodka-based with candy cherry and vibrant citrus), Spicy Rita (tequila-based with lime, cucumber and jalapeño), and Corpse Reviver (gin-based with lemon, botanicals and an natural end). Hellbent makes use of actual sugar and incorporates no high-fructose corn syrup, synthetic sweeteners, sugar alcohols or “skinny” labels. Additional creations are mentioned to be within the pipeline.

About these monsters Green talked about, every can encompasses a comedian book-style class film monster. Dirty Shirley takes the type of Medusa, Spicy Rita is a Succubus, Corpse Reviver is a zombie. “Hellbent is a cast of characters, not just a drink,” mentioned Loughran. “The cocktails, the packaging and the experiences will invite fans into the world we’re creating — bold, weird, fun and built to bring the party back from the dead.”

Today’s launch comes forward of Green’s look Tuesday on E!/Versant’s new actuality competitors collection, Cocktail Wars, hosted by *NSYNC alums Lance Bass and Joey Fatone with Melissa Brooke.