Apple’s Huge Fall Event, The place We’ll Lastly See the Foldable iPhone, Has a Date

It’s exhausting to imagine it’s already time for Apple’s annual fall occasion subsequent month, however right here we’re. Apple’s massive occasion goes down on Wednesday, Sept. 9, at 1 p.m. ET / 10 a.m. PT, the place the corporate is broadly anticipated to announce its first foldable iPhone, the iPhone 18 Pro and 18 Pro Max, and new Apple Watches and AirPods.

Apple despatched Gizmodo the under invite with the tagline “Surprise and shine.” Otherwise, there’s not a lot else of a touch, besides perhaps the faint burgundy fringe across the Apple brand, which might level on the rumored “dark cherry” iPhone 18 Pros.

See iPhone 17 Pro at Apple

This 12 months’s fall Apple Event is Wednesday, 9/9!

Rumored bulletins:
>iPhone foldable
>iPhone 18 Pro and 18 Pro Max
>Apple Watch Series 12
>Apple Watch Ultra 4
>AirPods 5 with/with out ANC

LFGGGG! pic.twitter.com/wp3BaeaMrT

— Ray Wong (@raywongy) August 26, 2026

As standard, the keynote will happen on the Steve Jobs Theater in Apple Park. The occasion’s keynote will likely be streamed on Apple.com and Apple’s YouTube channel.

This 12 months’s fall Apple occasion will likely be notably vital for one cause: Tim Cook can have handed the CEO baton over to John Ternus, who will likely be main his first iPhone launch. Ternus launched the MacBook Neo at a March occasion in New York City, and he did a mini meet and greet at a media reception the evening earlier than WWDC in June. At each occasions, I discovered him approachable and really heat—precisely the sort of handoff Cook and Apple want.

Announcing the brand new iPhone will, nevertheless, put the highlight on him. Non-techies who haven’t heard of Ternus earlier than will choose him for the primary time. The stress will likely be on and the stakes excessive as he tries to persuade shoppers why the long-rumored foldable iPhone is probably value ponying up prime greenback for. It’s broadly believed the foldable iPhone might begin at $2,000 or extra. Will Apple’s new CEO have the ability to rekindle the {hardware} magic of the Steve Jobs period that felt neutered throughout Cook’s 15-year tenure? And what’s going to the foldable iPhone be referred to as? Rumors have been suggesting “iPhone Ultra” is the identify, however I’m additionally holding out for “iPhone Duo.”

Of course, it’s not simply the foldable iPhone that can matter, although it’ll suck up all of the oxygen on the Steve Jobs Theater, the place media, together with Gizmodo, will get hands-on time with the machine. Apple will reportedly not announce an everyday iPhone 18 this 12 months and as an alternative solely debut the iPhone 18 Pro and 18 Pro Max. The bigger model is rumored to have a “variable aperture” principal digital camera that can enable customers to regulate the quantity of depth of subject (background blur or, in pictures terminology, bokeh) they need in a photograph or video. The iPhone 18 Pros are each rumored to return in a brand new “dark cherry” colorway that can exchange the favored Cosmic Orange on the present iPhone 17 Pros.

A second-generation iPhone Air will possible be a no-show, too. Apple is reportedly holding the successor to its thinnest iPhone ever till subsequent spring to launch alongside the common iPhone 18 and iPhone 18e.

Apple can also be anticipated to announce the Apple Watch Series 12 and Apple Watch Ultra 4 on the occasion. Don’t anticipate something main. Bloomberg’s Mark Gurman says each smartwatches will get a model new chip that’s sooner, presumably for processing Apple Intelligence and Siri AI duties sooner. Apple can also deliver again a ceramic mannequin; the final Apple Watch that used the fabric was the Series 5 again in 2019.

As for AirPods, Apple will possible introduce new variations (AirPods 5?) of the AirPods 4 with and with out ANC. It’s nonetheless up within the air whether or not we’ll see AirPods with built-in “cameras” or IR sensors to be used with Visual Intelligence. Though a video of AirPods that supported Visual Intelligence leaked a couple of weeks in the past, Gurman stated they’re nonetheless on track for a release next year, not in September. One factor is for certain, although: if Apple ever releases AirPods with built-in cameras, they gained’t allow you to take POV pictures and movies like you’ll be able to with sensible glasses.

Gizmodo Live Blog

As all the time, Gizmodo will likely be attending the Apple occasion and dwell running a blog every part earlier than, throughout, and after the keynote. It’s gonna be a enjoyable time! Let us know what you guys need us to create after we’re in Cupertino. What sort of comparisons are you most inquisitive about? Drop us a remark under.

See iPhone 17 Pro at Apple