Hyatt, Delta group as much as supply loyalty perks throughout full journey journey

Dive Brief:

• Hyatt Hotels and Delta Air Lines have entered into a long-term strategic loyalty collaboration that may unlock unique “dual-earn benefits” for members of the World of Hyatt and Delta SkyMiles loyalty packages, Hyatt introduced Wednesday.
• Upon the collaboration’s official launch within the coming months, eligible World of Hyatt elite members will be capable of earn World of Hyatt factors on qualifying Delta flight purchases, whereas Delta SkyMiles Medallion members shall be eligible to earn miles for qualifying stays at collaborating Hyatt accommodations, based on a information launch. Hyatt introduced its collaboration with Delta hours after it mentioned it could not continue its loyalty relationship with American Airlines.
• The Delta partnership, centered on “transforming travel loyalty from end-to-end,” may also supply unique loyalty experiences, per the discharge. Hyatt is amongst lodge rivals tapping into experience-centered model loyalty partnerships to satisfy shifting traveler demand.

Dive Insight:

The collaboration comes as “exceptional travel extends far beyond a hotel stay” and is more and more “about creating memorable experiences throughout the full travel journey,” Hyatt CEO Mark Hoplamazian mentioned in an announcement. 

“By bringing together two brands with a shared commitment to care and exceptional hospitality, we will make it easier for our members to enjoy a connected and rewarding experience, from takeoff to check out,” Hoplamazian mentioned. 

The partnership showcases flight and lodge pairings that provide distinctive experiences and loyalty earnings alternatives throughout the journey journey, per the discharge. Specific particulars about enrollment, eligibility, incomes alternatives and experiential choices shall be shared within the months forward, based on Hyatt. 

The lodge firm has made different current adjustments to World of Hyatt, together with restructuring the loyalty program’s award chart in May. 

Hyatt is amongst lodge corporations, together with Marriott International and Choice Hotels International, which can be evolving their loyalty methods as vacationers more and more place worth on experiences and demand perks past their lodge keep. 

During the second quarter of 2026, World of Hyatt reached 69 million members, up 17% 12 months over 12 months, Hoplamazian mentioned on a July earnings name.