This web page was created programmatically, to learn the article in its authentic location you'll be able to go to the hyperlink bellow: https://campaignbriefasia.com/2026/06/26/pruksa-disguises-luxury-home-as-the-worlds-most-valuable-gadget-via-wolf-bkk-campaign/and if you wish to take away this text from our web site please contact us [ad_1] June 26 2026, 10:14 am | BY Kim Shaw | No Comments [embed]https://www.youtube.com/watch?v=9PneO0HJtyI[/embed] Thai property developer Pruksa has taken an unconventional method to launching its new premium residential growth, positioning the 25 million baht property because the world’s Most worthy gadget. Created by Wolf BKK Thailand, the marketing campaign faucets into society’s obsession with the newest know-how, difficult customers to rethink what actually improves their lives. The marketing campaign started by teasing a mysterious 25 million baht gadget throughout billboards, digital screens, social media and on-line movies, selling it as a breakthrough innovation with life-changing capabilities. As curiosity grew, audiences speculated about what sort of futuristic AI-powered gadget may justify the premium price ticket. The reveal, nevertheless, was one thing way more acquainted. Rather than launching a brand new piece of know-how, Pruksa unveiled a premium dwelling, highlighting that each characteristic promoted all through the marketing campaign was one thing a well-designed dwelling had at all times supplied – consolation, safety, comfort and a greater high quality of life. By disguising a luxurious residence as the newest must-have gadget, the marketing campaign turned a property launch right into a broader dialog about worth, reminding customers that whereas know-how continues to evolve, crucial funding has at all times been the place they name dwelling. CreditsChief Creative Officer: Torsak ChuenpraparExecutive Creative Director: Kanit MingmuangCreative Group Head: Supakit SukarojArt Directors: Koranat Chanttadilok, Jada SawangpolSenior Copywriter: Atichai DitcharoenAgency Producer: Chanoknan WongwisesManaging Director: Natdhee SopondhitipunGroup Communications Director: Sansuda ChuaphanichCommunications Manager: Thanaya PiyacharoenwattanaGroup Chief Corporate Marketing Officer: Angkana LikhitchanyakulExecutive Producer: Satapath RongkapunProducer: Pitinun WudthimongkonkulCo-Producer: Chutikarn JunsureeVideographers: Weerawich Phatharaloethanan, Rattharote PraesuwunnakulPhotographer: Suravit SuthoPost Production: BobeyeviewPost Producer: Apiwat Pornpakdee3D Artist: Puttipong Ngamek-AuaCompositor: Wasita Duncan [ad_2] This web page was created programmatically, to learn the article in its authentic location you'll be able to go to the hyperlink bellow: https://campaignbriefasia.com/2026/06/26/pruksa-disguises-luxury-home-as-the-worlds-most-valuable-gadget-via-wolf-bkk-campaign/and if you wish to take away this text from our web site please contact us